A content creation strategy is essential for building your online presence. As the fuel to your digital marketing, your content needs to connect and identify with your target audience while also educating on your brand, products, and services.
Unfortunately, content creation can be time-consuming and challenging. When you need to think of new content ideas multiple times a week, it can be difficult to come up with something unique. However, repurposing your content can help you make a stronger impression while also saving time.
Repurposing old content allows you to reimagine past posts in new ways. Whether you approach the topic from a new angle, add new points, or merely present your information through a new content type, repurposing content allows you to develop something new without needing to come up with a new topic.
Content repurposing can also help you reach a broader audience. While blog posts tend to be one of the most popular forms of content, not everyone wants to read to get information. Through repurposing, you can reach a new audience group with videos, infographics, or webinars.
Here are 10 ways you can re-purpose just one blog post:
1. Create a Slideshow
Slideshows or slide decks are easy ways to convert a blog post into a new form of content. As a way for readers to quickly absorb the basic information found in your blog post, slideshows can help you attract busy readers who are always on-the-go. Additionally, a slideshow can let your audience know if they want to read more, pushing them back to the full blog post.
You can create a slideshow by breaking down each point into a separate slide. By providing bullet points, short sentences, or graphs and images, your slideshow can help share the most significant bits of your content in a way that’s easier to absorb.
2. Develop a Downloadable PDF
Opt-ins and freebies are a great way to secure your visitor’s contact information. When you offer a downloadable PDF in exchange for the user’s name and email address, you can add them to your email list and continue to keep in touch.
Converting a favorite blog post into a downloadable PDF can help you attract more leads and grow your email list. You can develop a downloadable PDF supplement by creating a one-sheet that overviews the critical information found within the text. A step-by-step guide, instruction list, or worksheet can all enhance your original blog post while expanding your audience.
3. Edit a Video
Videos are quickly becoming one of the essential kinds of content for a promotion strategy. Because videos can be easily shared on social media as well as within websites, a strong video can help you reach new audience members and even build your presence on YouTube.
You can create a video about a blog post in several ways. First, you can break down the material into informative automation that shares images, presents facts, or overviews the contents. You can also create a recording of you or a team member discussing the content a bit deeper.
4. Make a Checklist
How-to guides are great pieces of content. When you’re sharing tips on how to get something done more efficiently, you can be sure to get attention from your interested target audience. You can also repurpose this kind of content into a printable checklist.
A checklist allows your user to print off a sheet and keep it handy whenever they need it. By repurposing a blog post into a list, you’re able to provide your readers with a reference and resource they can check back with whenever they’re following your instructions. Not only is this useful, but a branded sheet can remind the visitor of your brand and the value you can bring.
5. Design an Infographic
Infographics are one of the most popular forms of content online. Not only can they display data, graphs, and other bits of information smoothly and efficiently, they are also shared more frequently, resulting in more backlinks. Because infographics can be time-consuming to create, they’re a great piece to add to your content strategy if you want to gain a lot of attention.
However, keep in mind that all information doesn’t lend well to infographics. Infographics work best when you have steps, instructions, or statistics that you want to display. Think of creative ways you can share these details that will grab attention and keep your visitor’s interest.
6. Add Social Media Posts
While you’ve probably already promoted your content on social media, you can also create new posts surrounding the ideas, topics, or steps you shared within the piece. Because your social media posts need to be short and to the point, you can use parts of your blog posts to share facts, opinions, or insights with your target audience.
Social media posts from your blog post can also help you push readers to the original content. By including a link back to your blog post, they can read more about the topic you’re sharing. However, to make this material different than your promotional pieces, you want to be sure you’re sharing information that can stand alone.
7. Share a Live Story Stream
Specific social media platforms, such as Instagram and Facebook, allow you to create a live video that they will then post on your timeline. Live videos are a great way to answer questions, engage with your target audience, and create long-lasting connections with your fans and followers.
You can repurpose your popular content into a live video by hosting a question-and-answer period or just diving deeper into the information found in the original post. By creating a live video rather than an edited and scripted video, your viewers can feel they have a one-on-one opportunity to talk with you. That allows them to become a part of the process, which encourages them to tune in.
8. Automate an Email Campaign
Email campaigns are a great way to stay in touch with interested members of your target audience and encourage them to come back to your website. However, finding campaigns that resonate with your customers can be a challenge. Luckily, you can repurpose a popular blog post into a campaign that helps you stay in touch with your target audience.
To repurpose your blog post into an email campaign, break down each major point into a daily chunk. By taking a system, process, or program and creating bite-sized pieces, you’re able to share smaller bits of information with your audience each day. That will keep them tuned in to your content and develop consistency and familiarity with your brand.
9. Record a Podcast
Not everyone is a visual learner. While some of your readers will enjoy blog posts or videos, others want to listen to what you’re saying. Podcasts are a great way to expand on a topic while also reaching a new section of your target audience.
You can repurpose a blog post into a podcast a few different ways. First, merely recording a reading of your post can get new attention. However, you can go more in depth by adding to the information or even interviewing a leader in the topic covered initially. If the subject is unusually broad or extremely popular, you can expand even further and create a few different podcasts.
10. Post Guest Blogs
Guest posting on various other blogs is a powerful way to expand your audience and attract new leads. However, finding new topic ideas for each guest post can become overwhelming, especially when you have to worry about your own content. To save time and cut down on the amount of research you need to do, you can pull from past posts.
However, you can’t just copy and paste your blog into another website. To indeed repurpose your content for a guest blog, consider what new angle you can give the piece to reach the audience of that particular site. Include further information, take a new approach, or simply rewrite the content to better suit the needs of the audience you’re trying to attract.
Repurposing your content can help you save time and money in the content creation process. However, to ensure you’re getting the most benefit possible, you can’t just rehash the same piece over and over. You need to get strategic about the spin you’re going to give each piece and why you’re taking that approach.
These are just ten ways you can repurpose your content to attract a larger audience. You can use them as inspiration or a guideline to help create a repurposing strategy that works for your audience. As always, consider what your target audience is looking for, what they enjoy connecting with, and what they want to see when developing your new content.