3 Data-Driven Ways to Create Converting Content
Content creation can be a quite an undertaking for even an experienced marketer. It can be challenging to balance creativity with influence while providing valuable content that makes the mark. After all of this, you still must meet your marketing goals. It’s quite a myriad of conditions, but “no pressure.” That one ingenious content idea will inspire engagement and possibly action. It is important to examine from a data viewpoint for confirmation of substantial material which has a marketable meaning. Here are some data-driven ways to help create content that converts.
Search for Scalable Material
Take a long hard look at the site and see what is already working. Divide the activity into four primary content metrics and base decisions on the results. The essential parameters worth considering are user behavior, SEO, engagement, and sales. Of course, the bounce rate, backlinks, shares, number of sessions, and so on all command some attention as well. How much attention depends on the marketing goals. Auditing content in this way gives site owners the ability to consider the results of each published piece. There are many tools available which can provide this type of data. Sort the articles by the best performance, such as the highest number of shares, to see what resonates with the target audience.
Consider a Competitor’s Strategy for Fresh Inspiration
It is essential to keep up with industry trends and stay on top of new waves, so the next best thing doesn’t just bypass you. Why not check competitor’s sites since they target the same audience? Don’t just check them out occasionally, take time to monitor their activity. See what they publish on their blog and how often; see how many shares they get and the type of media in which they appear. Competitors may have fresh ideas, different formats and unique perspectives which can inspire new content. Check their distribution channels and see what is working.
It works the same way with market trends. Carefully selected industry keywords can be used to set up alerts. Monitor the buzz and stay on top of emerging trends. Completing these two tasks can offer valuable insight into your target audience. With all this information gathered and organized, it will be easier to find a new approach. Analyze the data to see what you can do better.
Use Data to Create Headlines That Grab Attention
A headline is the first thing people see so it must command immediate attention. If a particular topic is resonating with a target audience, it will show in the data. Consider the engagement methods previously mention and use it to pinpoint performing headlines. It doesn’t matter what type of content is analyzed; the process is still the same. There are plenty of tools available for analyzing data, but this is not a guessing game. Consider the questions that people are asking and notate related searches along with the headlines. Use this information to create valuable content that answers questions and reverberates intent based on searches.
Creating convertible content is a combination of multiple elements, including creativity and analytics. You must compile and organize a multitude of data before the answer starts to emerge, even if much of it comes from competitors. Strategic content marketing can be elaborate and time-consuming especially when the elements are conflicting. You should base your content ideas on data and analytics with a twist of fresh perception. These three approaches can help validate different content ideas, whether good or bad and inspire direction. Save time and effort when planning content strategies by taking a data-driven approach.