Search engine optimization is a long-term endeavor. You can’t expect instant results from SEO, but you can stack the odds of success in your favor. There are a number of adjustments you can make to your SEO strategy that will increase your chances of improved search engine ranking placement (SERP). Try the following three SEO tips if you want to outperform your competitors online.

Sitemap Optimization

Did you know that optimizing your website’s sitemap for discovery can improve your SEO? Simple things like adding relevant keywords to your sitemap or changing where your sitemap is located on your website can boost your search engine optimization. Moving your sitemap from your website’s footer bar to a more prominent position can help site visitors dive deeper into your website, thereby increasing their time on your site (awesome for SEO!). Adding long-tail keyword phrases to your sitemap or choosing better basic keywords can make it easier for search engine users to find your website.

Educational Content

Placing educational content on your website is another excellent way to turbocharge your SEO. Educational content not only helps potential customers in their decision-making process while improving your brand’s reputation, it is fabulous for search engine discovery. Make it your mission to add fresh blog posts to your website on a frequent basis, and you’ll be amazed at the power educational content has to increase your SERP scores.

SMM Keyword Optimization

Did you know the keywords you use in your social media marketing can influence your website SEO? Many webmasters understand the importance of keyword optimization on their websites, but fail to develop a keyword strategy for their social media outreach efforts too. A growing number of social media platforms are being indexed by search engines like Google. When you use targeted keywords in your social media posts that link back to your website, you increase the chances your social media posts will be discovered, thereby directing more traffic back to your website. Not only are you improving your SMM return-on-investment, you are boosting your SEO in the process. Can you say #winning?

These are three super simple ways you can turbocharge your SEO. Maximizing the potential of your website is critical if you want to build a thriving brand. Try these three tips for yourself to see which ones can increase eyeballs on your website and boost your search engine ranking placement scores.