YouTube provides a free video sharing platform for businesses and individuals, enabling them to reach millions of viewers all around the world. YouTube is one of the best tools for businesses looking to build their brand and grow their customer base, as it enables you to connect with your audience on a far more personal level than most other forms of marketing. The best way to maximize the potential of YouTube is to build a steady stream of regular viewers. Here are four effective YouTube strategies to keep viewers coming back.

Educational Courses

Educational content that teaches people something new or helps them to improve existing skills is always popular with YouTube viewers. Many businesses build customer loyalty by running video courses on topics related to their field of expertise. For example, if you run a business selling used cars, you could offer a video course in vehicle maintenance, showing viewers how to perform simple safety checks and repair minor problems with their car.

Workshops

Workshops can be highly effective in directing traffic to your website, blog or social media accounts. Unlike with longer educational courses, workshops are usually one-off videos that focus on one specific project and enable greater interaction with the viewers. For example, if you run a business selling artist’s supplies, you may decide to record an hour-long workshop on painting small animals. You can then provide a link to a dedicated page on your blog or website, where viewers can ask questions and seek advice on the techniques used in your video. Alternatively, you could link the video to your social media accounts to encourage interaction and increase your followers on Twitter, Facebook or other social media profiles. Posting weekly or monthly workshops is a simple way to keep your viewers coming back.

Entertainment

Animations, comedy sketches and funny video clips are always popular on YouTube, and are often the clips most likely to be shared with friends and followers. If you don’t feel confident in producing entertaining content, websites like fiverr.com, peopleperhour.com and freelancer.com enable you to find freelance animators, comedians and other entertainers who can create the content for you. Freelancers are usually willing to negotiate on the price and other terms of creating video content, so it’s important to shop around and find the best deal.

Vlogs

Vlogs (video blogs) are just like regular blogs, but they come in video form. The advantage of creating a vlog, rather than a text blog, is that you can develop a much more intimate bond with your viewers. Regular viewers will quickly get to know your face and become familiar with your style of communicating, which can boost customer loyalty and draw the attention of a wide audience of potential customers.

YouTube marketing works best when used to create long-term relationships with customers and potential customers. There are many different ways that businesses can use video sharing to build their brand and market their products, but the key to successful YouTube marketing is building a regular audience and giving them a reason to keep watching your videos.