Many have spent years navigating the murky waters of SEO to attract customers and convertible traffic. You have optimized copy, completed days of keyword research and perfected your call-to-action. You have increased your social media presence and stepped up your email marketing campaign. You may have even made the move to more video and live feed for a spike in results. Now, all of the sudden, the climate changes and everything has gone mobile. Although your site probably still does okay with all the work you’ve out in, its time to start over in the proverbial digital landscape. With the mobile-first shift, there are some strategies you can use to ensure that your site still performs well in the rankings.
Mobile-first indexing is no longer a new term. It is no secret that mobile-friendly and optimized sites rank higher. One of the best things you can do to improve your rankings and optimize for the mobile-first shift is to make your site responsive. Changing from a static site to a responsive site allows for a smoother user experience and the search-bots will reward you handsomely for it. A responsive site changes based on the needs of the user and the screen or device they are on. It is important to set fluid elements and implement design specific breakpoints. Ensure that images are automatically scaled according to screen size and create a mobile menu. Although these are only some of the most general steps to going responsive, they will help increase rankings and improve user experience.
Invest In Customer Accessibility
One of the best ways you can do this is to throw a little money at a mobile-optimized website builder. This is an online tool available in many versions, and it is easy to find. What this does is detect the visitor’s device and automatically adjusts the layout of the website to accommodate it. Make sure you use one which prioritizes page speed. Visitors expect great images and they don’t want to wait on them. You want to provide a responsive site with breath-taking images that load at lightning speed on a mobile device. Besides, a faster page speed encourages more visitors and more conversions. These are steps that need to be taken now and you will see immediate results.
This is more than just page speed and display. This refers to many things, including taking advantage of mobile applications which encourage additional engagement past your website. People want high-quality content that tells stories, it will keep them engaged even on a mobile device. Utilize multiple types of content from infographics to article and videos. It will help ensure visitors don’t get bored and help you cater to multiple audience preferences. Use strong, short headlines to grab attention. There’s not a ton of room on a mobile screen so don’t squander it on boring info.
Check Googles Webmaster Tools to make sure you are inline with what is considered best practices for mobile. It can yield some surprising results. There may be issues with text size, viewport settings or the proximity of clickable images. Any of these errors can affect your page’s mobile rankings and the only way to know if there is an issue like this is to check. Check and check often. Make changes where necessary to ensure that your site’s pages stay in compliance and they can perform in the SERPs.
These four steps will help your site performs better in the SERPs while bringing in more convertible traffic. Making these changes will provide immediate results which are well worth the effort. You will see the difference in your rankings and your revenues.