Video marketing is the best way to grow your page on Facebook. Creating video content, whether it’s a cell phone video or a professionally edited film, helps you to interact and engage with your audience.
There’s a need to be fast, prolific, and shameless with your video strategy. Identify your brand’s core characteristics and then flaunt them incessantly through your content.
The more loud and proud you can be about what makes you unique, and the more you can share that through your video content, the more successful your page becomes. These four tips will help you use video to succeed as a Facebook marketer.
(1) Post Several Videos Per Week
The scheduling aspect of social media marketing is very different from the old school branding approach. In the old days, you did a few videos per year at most. On social media you will need to do several videos per week.
There are a few ways to do this without burning yourself out. One method is to keep the videos short and easy, using cell phone cameras and “on-the-go” style vlogging to create excitement without access to expensive equipment. Another way is to create one high-quality video each week and then split it up into 3+ segments for distribution on Facebook.
Whatever you have to do, focus on quantity. More is better for most brands during the early days of their marketing quest.
(2) Repeat Yourself
Most of your fans will only see one out of every few videos you post. Repetition is good because it enables people to follow along with your main narratives without having to watch every little thing you post.
Think of repetition as a way to create memorability and importance around your brand’s key topics. Use it to reinforce your message.
(3) Boost Your Quality Every Month
Think of each month as being like one “season” of your video content. Can you find a way to upgrade at least one thing about the videos with each new month?
One month you could hire a part-time employee to do some extra editing. Or you could pay your cousin a few bucks to do it. The next month, you might add a new weekly video segment. After that, you could invest in better lighting. These small upgrades can lead to best-in-the-world quality for your brand within your niche over time.
(4) Use Feedback to Improve
If you do your job right, you’ll get some comments on your videos. This is a sign that people are watching and responding emotionally to your content.
If there are common threads of criticisms or requests from your audience, listen to them. Adjust your content to meet the best ideas from within the comments. Think of your viewers as a real-time focus group who are giving you valuable feedback on how to grow your brand.
You don’t have to follow every single idea in your comments, but at least take time to listen.
Getting More Attention
Your brand can get a lot more attention if you master the skill of video marketing. Facebook is moving more and more towards being a full-on video platform, and the brands who become best at this skill will find the most success going forward. Use these four tips to boost your page and you can see some great results.