Social media has undeniably become a titan in the world of marketing. With new social platforms arising each year and its propensity for viral sharing, it’s no wonder why marketers are investing more time and money into becoming building their social accounts. Not only does social media help to supply businesses with changes in industry trends, but it also provides them with opportunities to develop more intimate relationships with their audiences. So, what are some of the ways in you can spread the word about your brand on Instagram to get more sales?
Develop Relationships With Instagram Influencers
Instagram influencers can be the key to getting your products in front of an entirely new audience and increasing your online sales. The larger the influencers’ audience, the more you can expect to pay for promotion. For a small business with a reasonable marketing budget, finding an Instagram influencer with at least 100,000 followers is a good place to start.
Be sure to first note what type of audience they cater to, how often they post, what kinds of content they post, and their engagement levels. For promotion, consider having them review your products are include it in their content in a creative way. You can also engage in an “Instagram takeover” by allowing them to take control of your Instagram account or vice versa.
Become More Likeable
The great thing about Instagram marketing is that it’s doesn’t require complex content to attract viewers and grow a following. As a brand, your #1 focus while marketing on Instagram should be to really try to connect with people in the most humanistic way. Do this by posting content that makes people laugh, smile, stare in amazement, or even shed a tear (happy tears).
The stronger the emotion, the more likely someone is to share with their own following, which is the recipe for a viral post. Viral Instagram posts have taken hundreds of unknown brands and individuals and elevated them to a “Who’s Who” status in a relatively short period of time. Find different ways to connect with your audience, with trust being your main objective, once you establish this you’ll discover that your engagement levels will increase dramatically.
Find Out What They Want, Then Give It to Them
No marketing channel should be without some form of marketing research metrics attached to it. By having a direct line of communication to your audience on Instagram you can gauge the acceptance of specific products and services as well as tossing out polls to your followers to get their feedback on new offers and business developments.
Hop On The “Trending” Train
One of Instagram’s most beloved features is that its algorithm displays the most popular post in the home feed to show you what’s trending for the moment. Why not take advantage of this by posting similar content? You can create your own versions of the content or just craft something about the subject matter to hopefully get your post, depending on how engaging it is, to the top of the mix as well. Instagram offers brands a chance to showcase their business to audiences on a personal level, something that millennials, who make up the majority of today’s consumers, can closely relate to.
Find ways to offer unique connect that stands out from your competition and be sure to interact with followers who mention your brand. Increasing awareness for your brand can be done quickly on Instagram and having a carefully planned content strategy is the key to success.