When you are growing a personal brand on Instagram one of the biggest challenges is to think of great content ideas. Before there’s a big audience to give you clear feedback, you have to rely on your own creativity. This isn’t easy.
The good thing is that there are already so many examples of great content on the internet. You can draw from the inspiration of other peoples’ ideas.
This list will explain five different kinds of posts that are likely to work for you and your page. Each one is designed to be doable even for people without experience in graphic design or video editing. These formats work for a wide variety of topics and themes.
If you read the whole list, you are nearly guaranteed to find one good idea for your page.
(1) Cell Phone Vlog
Instagram is designed from top to bottom to work with cell phones. The filters are made to help any kind of video, even low-light or shaky videos, find a good look. The way that the audio is compressed will help your words be audible even if there is a loud background. Simply talking to your audience for 15-30 seconds is a great and easy way to make an Instagram post.
People love quotes because they’re quick to digest and give you something to think about. You could share a quote on your page every few days without it being too much. Go for entertaining or enlightening quotes depending on your taste.
(3) Throwback Posts
Another easy source of interesting content is to find photographs and videos of yourself from 5+ years ago. If you can post a few of these per month, you’ll give your viewers a more personal look at your life. They will get to know you better and may become more likely to engage with your future content.
(4) Hobby Posts
Do you have any hobbies that are reasonably common around the world? Talk about those on your Instagram page and you’ll probably find a few fans who share the interest. Be careful not to overdo it posting about one particular hobby unless you want to make that a big part of your personal brand.
If you enjoy using your cell phone for any form of photography, this is a great kind of content to share on Instagram. Landscapes, quirky shots from your town or other formats can be a great way to bolster your digital presence.
Keep Exploring New Ideas
These five kinds of posts are just barely scratching the surface of what you can do on Instagram. Think of this list as the beginning of the thought process, not the end. If you make a persistent effort on your Instagram content, you’ll develop more and more cool ideas to work with.