The rules of blogging have changed. Gone are those days where bloggers could easily influence search engine rankings. Unlike before, keyword stuffing and aggressive link building are now considered bad SEO (Search Engine Optimization) practices. If you want your blog to succeed, it is time to let go of these of bad habits and focus more on providing quality content.

As a blogger, you must persevere to deliver the type of content that your readers want. Given the rise of popularity of video blogging and social media, a lot of bloggers decide to quit. Nevertheless, there are still a lot of good reasons why you should not quit.

Blogging helps increase user engagement

Blogging proves to be effective in increasing user engagement. This is especially true if you already have users following your business or brand. At the bottom of your blog posts, encourage users to share their insights via comments. Experiment on different strategies to keep them engaged. Figure out what method works best for your blog until you succeed in getting the results that you want.

Blogging challenges you to think out of the box

A successful blog not only requires dedication and consistency, it also requires creativity. You need to deliver something informative or entertaining on a regular basis. To engage readers, you can’t be complacent and simply rely on old methods. You need to constantly think of new strategies to provide quality content and other valuable information that your readers will love.

Blogging helps increase your site’s inbound links

Inbound links (links from other sites that points to your website) are still considered a necessity for every blog or site. With good inbound links comes better search engine rankings. If you can offer quality content through your blog, the number of your quality inbound links will steadily increase. Every time a blog or a site would link back to you, you’ll be getting residual traffic and even long-term referrals.

Blogging helps you connect with other like-minded people

If you’re blogging about a certain topic that you’re passionate about, chances are you’ll also encounter people with the same interests. Since you own your blog, you’re free to express your thoughts and ideas without the need to get approval from anyone.

Blogging is here to stay

Many years will pass and new trends will definitely emerge. Nevertheless, blogging as a platform for publishing content is here to stay. As the need for fresh and quality content increases, blogging is bound to evolve. Soon, the future of blogs and content publishing may incorporate existing trends. Even so, there’s still so much that blogging can offer but you won’t be able to make the most out of it if you quit. If you’re thinking of quitting blogging now, you may want to think it over.