A great online presence is absolutely essential to the growth of any business. No longer is that basic website from 2007 enough to engage your customers and keep them coming back for more. Nowadays, your business must exist in every corner of the internet, from blogs, to Facebook, to YouTube. Indeed it is YouTube in particular that is becoming increasingly important to the success of a business and there are a number of reasons why your business should be jumping on board, such as:

1) Increase Your Audience

Simply put, the more ways that your business communicates with the public the better chance you have of attracting an interested customer. YouTube receives over 30 million visitors each and every day so by failing to communicate with them you can potentially be losing out on a significant amount of business. By combining your YouTube presence with your other outlets you can maximize your potential consumer base.

2) It Has Never Been Easier

With most new smart phones featuring a top class camera and some basic editing software, it has never been easier to shoot your first YouTube video. Though you should always aim to keep your marketing professional, it is no longer necessary to spend hundreds or even thousands of dollars on a high-end video for your YouTube channel. Keep it simple and keep it personal – that’s all your customer needs to see.

3) The Web Is Skewing Towards Video

The decision to move your business towards YouTube will very much be in line with general trends across the internet. In recent years, video has accounted for over 70 percent of all internet traffic, and this number is expected to reach 80 percent over the next 5 years. Sticking with text only outlets will leave you trailing behind the competition.

4) Easy Integration

Your newly formed YouTube channel doesn’t have to stay on YouTube. It is simple to share your YouTube videos across your existing social media channels like Facebook and Twitter. Even better, you can easily embed any of your videos right into your business website to add another dimension to the user experience.

5) Potential For Direct Revenue

Your YouTube videos do not have to exist solely to drive customers to your website or business, they can even make money on their own. If your channel begins to pick up a lot of followers you can activate advertisements on your videos to bring in some extra cash.

Though it is always important to stay on top of your entire online and social media presence, it is clear to see that YouTube is now more important than ever. So do not delay, start your company’s new YouTube channel today!