Without a large audience, your YouTube efforts may prove ineffective, even if your content is high quality. To increase your channel’s subscriber base, focus on uploading videos consistently, interacting with viewers, and learning how to promote your videos on other sites.
Consistency is Key
People will only want to subscribe to your channel if they find true value in doing so. Ensure that your videos are not only high quality, but also that you upload new ones on a regular basis. If you only create videos on an on-off basis, many visitors will opt not to return to your channel. By choosing a consistent schedule, whether that’s posting five times a week or only on Tuesdays every week, viewers will expect the regular content and look forward to your videos being released.
Add Links to Your External Sites
YouTube offers plenty of features that can help you promote your videos on your personal website or blog. You might want to make use of the variety of YouTube widgets in order to encourage people to subscribe to your channel. Make sure that your videos are displayed in a prominent place and that it is easy for your visitors to subscribe to your channel.
Promote Your Channel on Social Media
If you have an established social media presence, you should promote your channel to your followers. Given that these people are already familiar with your brand and business, this can be a great way for you to dramatically increase your subscribers. Make your promotion efforts subtle instead of spammy to avoid upsetting your followers. If your videos are useful, people will naturally follow you to your YouTube channel and want to subscribe.
YouTube allows you to create annotations in order to add useful calls to action to your videos. For example, you might want to add an annotation that encourages viewers to subscribe to your channel to receive more videos. Again, this will only be effective if you are creating interesting videos that are worthy of subscription.
Interaction is Important
Reply to comments left on your videos to engage in conversation and further build your community. When viewers see that you were interact with them directly, they are more likely to subscribe to your channel and join in on future conversations within the community. You should also actively moderate viewers’ comments to discourage drama, hateful comments, etc, that may run people off.
YouTube can be a powerful advertising medium for your business if you know how to use it properly. Ensure you have active subscribers to your channel in order to increases views and further build your community.