There are many great ways to drive better Instagram engagement for your page. The options include content marketing, advertising, influencer marketing, live events, email lists, and much more. All you have to do is discover and implement the right tactics that your page responds to.
Only you can do the experimentation it takes to figure out which strategy is best. The ideas in this list will inspire you and give you new methods to try.
With no further ado, here are five ways to get more engagement on Instagram.
(1) Ask a Question in Every Post
The simplest way to boost engagement is to ask for comments. You don’t literally say “please leave a comment on this post.” Instead, you do it in a more subtle manner by including a question with every single post you make.
Many Instagram marketers forget all about the text aspect of the service. Don’t be like them. Use your copywriting skills to ask a question that provokes increased engagement among your followers.
(2) Increase Your Number of Posts
If you post more frequently you will possibly get more total engagement on your page. This may reduce your average engagement per post in the short term, since your followers are not used to that much content. After 2-4 weeks you may see that trend reverse into one of positive growth.
If you try to boost your frequency, do so by at least 50% so you can see a clear difference. Only do it if you’re willing to wait out the full month to see the results after that initial dip.
(3) Cross-Promote on Other Platforms
You can send your fans to your page from your email list, from Facebook, and from other social media platforms. There’s some luck involved in this since the search algorithms on other platforms may de-prioritize your outbound links.
This is a great way to get some more followers, and therefore more engagement, on your Instagram page. Even if it doesn’t always work, it is free and easy to do.
(4) Get More Specific
Sometimes you need to be more repetitive and narrow about what you are discussing. If your page has a broad theme, try to cut it down to one core idea. That way you are more likely to develop a “cult fanbase” of people who react strongly to your main theme.
If your first attempt at narrowing it down does not work, don’t fret. This can take several tries before it works out.
(5) Pay for Advertisements
If you or your business has the means to pay for social media ads, give it a try. They can really speed up your progress. You’ll still need quality content and a good sense of what your brand does. If you have the foundation in place, ads are a great way to boost your page.
Don’t spend more on ads than you can afford to lose. Think of them as a risky investment, not as a sure way to win.
You can find success on Instagram. After enough trial-and-error, it will be clear which tactics are working best for your page. Your fan engagement will grow as you constantly share great content. Use the tactics from this list as a way to start your journey.