Many businesses flock over to the social media giants such as Facebook, Twitter or Instagram to promote their products and services. However, one often-overlooked platform that holds such a big potential for business growth is Pinterest. The Pinterest system involves the creation of profiles, boards and pins that can be re-pinned and shared by others without losing the link to your target site. In this post, we will be exploring why Pinterest is good for your business, and what are the 6 easy strategies you can implement to make your business grow.
Why Your Business Should Be in Pinterest
There are many reasons why your business should be in the major social media platforms, but what stands out about Pinterest is the system and visibility of your “pins”:
1. Most pins do not lose their efficacy
Pinterest is quite unique in this way. Unlike Facebook page posts that get buried over time, Pinterest pins can circulate for months, and even years to come. This is especially true if you create engaging pins, or those which users find entertaining or useful in their daily lives.
2. Traffic for least effort
Creating a single pin can create ripples for your traffic growth. Some businesses would spend hundreds or even thousands of dollars creating numerous campaigns in different social media accounts to gain good traffic. Creating a single pin can produce similar effects, when done right.
6 Easy Pinterest Strategies To Help Your Business Grow
1. Incorporate Pinterest for Business
Pinterest now features an option to create a business-style interface for your original account. This allows you to access integral features such as analytics, linking your official websites, and they also offer promotional pins if you need an additional boost. To activate your Pinterest for business, just go over pinterest.com/business/create/ while logged on to your original account.
2. Use Large, Vertical Pins
In case you haven’t observed yet, the pins that create the most engagement are those which are vertical in form. If you make feature photos for your blog, products or services, it is also important that you create pins that are sized at least 6 inches wide and 16 inches long. The large and vertical icons will make your pins stand out from the rest which are small, square ones.
3. Use Attractive Typography and Engaging Photos/Graphics
A usual interface in Pinterest that you will observe is that pins are shown side by side each other. Unlike in other social media platforms, you pin needs to stand out visually. In order to do this, you need to create pins that have beautiful fonts, engaging photos or graphics and catchy titles. This sets you apart from otherwise plain pins that will not capture a user’s interest.
4. Join Re-pinning Communities
The power of Pinterest traffic lies in its re-pinning system. If somebody finds your posts interesting, they have an option of easily re-pinning what you posted to display on their board. To help increase this probability, you can join re-pinning communities such as Tailwind Tribes. These communities allow account holders to join “tribes”, which are groups under the same niche. The users can re-pin each other’s links on their board on what pins in the tribe interests them.
5. Make Use of Promotional Pins
If you need an extra boost for engagements, you may want to try Pinterest’s own promotional system. By creating your own campaigns under them, you get to choose to pay only for clicks to your website. This way, you won’t be paying for impressions that don’t produce results. To do this, you must activate your business account. Paying per clicks will definitely be more expensive than paying for impressions, but for some business owners, this is definitely better because a click-through is likely to produce profitable results.
6. Pin Consistently
Just like any rule of promotional systems, it is important to pin consistently to gain followers, create engagement and produce more results. Whenever you have a product, service or a blog post to promote, you can create several pins with varying designs and titles. You can observe which ones are effective, and copy the format of those which make the best results. Always try to create pins for your links at least once a week to bring traffic to your website.
Pinterest is a powerful social media platform that you should add in your marketing arsenal. Although it is not entirely a set and forget promotional model, the system is simple and allows you to reach users that otherwise can’t be targeted with a paid promotion from other social media tools. With minimum effort, you can create good results.
How has your Pinterest marketing experience been like? Did you have good results with your campaigns? Which niches worked the best for you in Pinterest? We would love to hear your comments below.