Content marketing is one of the most effective ways of building up a brand. But coming up with new content to produce on a consistent basis isn’t easy. One way to get around this issue is by repurposing or reusing old content. While it may sound like a toxic practice, it’s important to know that most businesses resort to reusing old content whenever possible.
That said, you can’t just reuse old content without making sure that they are presented in new and creative ways. Here are six intelligent ways to rehash old content.
Turn old content into ebooks and distribute them on Kindle and other platforms
Free ebooks make for powerful marketing tools. Most websites use free ebooks as lead magnets. You can even recompile old articles into an ebook and do the same thing. But why stop there? Consider compiling old articles into ebooks and giving away said ebooks on platforms like Amazon Kindle or Google books. Just make sure that you don’t use the same ebooks as lead magnets. Why should people bother giving you their email if they can pick up the book for free, from somewhere else, with no strings attached? Free ebooks can help indirectly drive traffic to your site as long as they are well-written and presentable.
Curate blog posts into email series
Email marketing in many ways is similar to content marketing. You can’t just resend the same email over and over again to your subscribers. Coming up with interesting emails to send can be a challenge. One way to get around this is by transforming your blog posts into a series of emails for your subscribers. For example, if you’ve written extensively about starting a small business, you can sequentially share these articles with your email followers.
Reference interviews whenever possible
Interviews are a great source of recyclable content. If you’ve interviewed experts in the past, you can reference what they’ve said in a variety of ways. For example, if you can use their quotes to supplement any points you might be making in a new article. You can also compile interviews you’ve conducted from experts into a guide or ebook. If you’ve interviewed multiple experts that belong to similar fields, you can compile their advice into an infographic you can share with your audience. If you’ve conducted a video interview with an expert, you can also transcribe said interview into an article for your site.
Turn old content into videos
Remember that you can turn practically any piece of content into a video. You don’t even need a studio or a big budget to do this. Finding an expert who can turn your content into a video isn’t difficult. Depending on your budget, you can easily turn the occasional article into a video that can be published to YouTube, Facebook, or Twitter. One of the cheapest ways to do this is by hiring someone to create short, animated whiteboard presentations. Alternatively, you can use a program like VideoScribe to achieve the same thing.
Transform old posts into guides
The more you write about a particular topic, the more of an expert you become in the eyes of your readers. One of the best ways to compile old, similar articles is by transforming said articles into an easy-to-digest guide. For example, if you’ve written a series of articles about the various aspects of marketing on Twitter, you can compile those articles into one big article called the “Complete Guide to Twitter.” Just make sure that the information you’re getting from old articles is up-to-date.
Identify Evergreen Content
One of the first things you should be doing is identifying evergreen content. Evergreen content is content that is always relevant. Evergreen content continues to drive traffic to your site even months after they are published. Your site’s evergreen content will be one of your main sources of content and ideas. You can then strategically republish this content on your site.
Rehashing old content is a must for every website. Coming up with new content to publish all the time is difficult and time-consuming. If you want to maintain your content marketing campaign, you’re going to need to be a bit creative.