Does your business have a digital marketing strategy? The answer is almost certainly yes.

With so many businesses focused on digital marketing, there’s a big opportunity in promotional products. You can use this underutilized marketing channel to engage directly with fans and prospective new customers.

Studies show that 70% of consumers will be glad to receive a good promotional product. You can promote your brand and make people happy at the same time. That’s as good of a win/win scenario as you’ll find anywhere.

Choosing Your Product

If every brand could use the same idea, promotional products would be simple to work with. Unfortunately, it isn’t that easy.

What are the core values of your brand? It’s important to convey these with your product. This is challenging to do, but it has a big impact on your ROI. A thoughtful promotional product will go much further than a generic one.

Consider the price and ROI for each product. USB drives, pins, and T-shirts each have a distinct price range and lifespan. They also create different impressions on the end consumer. The same goes for pens, shirts, and any of a hundred other product ideas.

You can estimate the math to figure out how many impressions you’ll get per dollar for each potential product. Pick the one with the best ROI and use it for your brand.

Distributing Your Product

It can be harder than you’d expect to give away a product. You want to find places where large groups of people congregate. This varies a lot from city to city.

In some densely populated areas, you can just walk to a street corner and set up a booth. You can reach hundreds of people in no time during rush hour on an active sidewalk. This method is common in New York City and London.

Even in less dense towns, you can distribute your product. If your brand is sold in local shops, ask to set up a booth for a day there and give away promotional materials. Find community events to participate in while you’re at it.

You can always do a digital distribution method. Ask fans for their addresses and ship out goods. This is more expensive and less personal than the other methods, so only use it as a last resort.

Promotional Products and You

Your brand can reach more people with the power of promotional products. All you have to do is pick a good product and give it away.

Don’t miss out on this opportunity. You can get a better ROI with promotional products than you can with almost any digital marketing strategy. Your business will benefit from the added exposure.