Facebook marketing offers a fantastic return on investment if you know what you’re doing. The problem is that many people don’t. Just when they start to figure things out, then new algorithms are released, or some other significant changes turn things upside down. Facebook marketing is set up to be user-friendly, but there are so…
Content marketing has unrivaled power to drive an online business forward. Done properly, it can generate impressive returns for an attractively modest investment. But in any lucrative sector, you’ll be up against stiff competition, and that means your content needs to be of the highest quality. Can your business produce this content using your current…
Too many businesses jump into digital marketing without a clear understanding of the multiple moving parts of an effective outreach strategy. They think integrating digital marketing into their growth strategy is enough to turbocharge sales. They’re wrong. Without a detailed brand development strategy, digital marketing won’t work. Companies must have a clearly defined brand for…
Marketing strategies have a lot of flexibility on the Instagram platform. This is because videos can be uploaded from a mobile device or from files on your computer, making it simple to post new content. Videos on Instagram can be anywhere from three to sixty seconds long, which should be plenty of time to convey…
Quora is one of the most under-estimated content marketing opportunities available to today’s brand builders. Sure you can find all sorts of intriguing answers on this powerful question-and-answer site, but did you know you could use Quora to turbocharge your customer acquisition efforts and SEO (search engine optimization) too? If you want to increase the…
Backlinks have long been a foundation of successful search engine optimization. Although modern SEO is increasingly focused on content and engagement, links still matter a great deal in any remotely competitive sector. However, a link is not just a link. If you want to see your site move up the rankings, you need to make…
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