You can grow your audience on Facebook by creating great video content. If your videos are better than the other options consumers have available to them, you’ll capture the largest audience in your niche. This is a great way to stay competitive in a quickly changing digital landscape. The good news is that video content…
Search engine optimization is what brings visitors on the internet to your site. Anyone who has an online business knows what SEO is and how valuable it can be. However, to bring organic traffic, SEO must are executed correctly following specific best practice guidelines. Whether you offer a product or service, SEO has the power…
It’s long been said that people like to do business with people they know. That has resulted in a long history of businesses trying to get to know potential customers and clients. But the dawn of content marketing made possible a customer-relationship tool that businesses hadn’t always had access to: letting the customer get to…
YouTube is a massive conglomerate. People love watching videos and their users number in the billions. The YouTube audience grows larger every day. The platform relies completely on video format, so that gives some semblance of how popular video content is. This entire platform and the audience it caters to represent a huge opportunity for…
Direct marketing has a proven track record of getting profitable results. Whether by mail, email, or even SMS message, placing a personalized message directly in front of a consumer has repeatedly been shown to lead to conversions and profit. The tricky part is putting together a good list of prospects to use in your mailshot….
Years ago, there was an airline that provided its first-class passengers with, among other perks, complimentary issues of “Playboy” magazine. Forget what you might think of the appropriateness of that practice for a moment and consider why the airline stopped doing it. It wasn’t because of political correctness, which today would prevent such a thing…
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