Anyone involved in online marketing has heard about SEO in their sleep. It is crucial to marketing efforts, and it directly affects the bottom line. Large firms employ people specifically to concentrate on this one specific aspect, and for a good reason. SEO refers to search engine optimization. It makes a website discoverable to the…
Retail marketing slowed to a virtual crawl last year as analysts everywhere predicted the fall and death of the entire retail industry. There were many casualties, and even the oldest and most established retail brands were not immune. Victims had slowly begun to disappear from the site the year before the corporate giants felt the…
Without strong branding, marketing your company will often be a case of running faster to stand still. A good brand boosts the power of your other efforts by reducing the resistance of consumers, helping your marketing messages to hit their mark. Brand building is a science in itself, but one of the most important foundations…
Starting a small business is an adventure, but success requires a lot of work and planning. It takes more than having a great product. You have to let people know you are available and that you have something they want. You might make the world’s most delicious cookies or have the best pet-sitting business on…
The Google Hummingbird is a search algorithm that sorts through all kinds of information and tries to determine the end user’s intent before returning search results. It is meant to make the user’s query more successful by returning more specific results relating to the end user’s search. It wasn’t intended to be a penalty-based algorithm…
Brands now realise how important it is to get content marketing right. The digital age means there is a significant advantage to writing good articles and blogs and that can generate traction for your website. There are various considerations to think about before writing content, and it’s essential to take search traffic and SEO into…
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