Twitter has become an almost indispensable tool for entrepreneurs, small business owners, and marketing specialists. It’s free, universally used, and immediate. It’s also potentially destructive when not used correctly. One of the ways businesses misuse Twitter is with their re-tweets — sharing information with their followers that someone else has posted. It’s great to share…
Google regularly updates its search algorithms; sometimes it’s as quickly as two to three times per day. These are minor updates that do not affect much of anything. However, some major updates have an enormous impact on your website’s SEO. Google Fred is the latest such update. What Is Google Fred? Google Fred is not…
Episodic content is one of the new buzzterms in marketing today. As companies and organizations compete for the limited time and attention of their would-be customers, they’re looking to leverage what they currently know about the psychology of the viewer. Episodic content involves telling your brand’s story or otherwise engaging with an audience over multiple…
Twitter, Facebook, and other social media platforms are visited by hundreds of millions of people on a daily basis. Because of this, they are great sources for spreading your business brand and reaching new customers. While social media marketing can be a great way to market to customers, doing it effectively is a complicated process….
Every business owner strategies about how to get their product, blog, or online service to potential clients and customers. When the web is your platform, words and images are your tools for bringing in buyers. How do you make sure your website is getting unique, engaging content? How do you balance a tight start-up budget…
The average person spends up to two hours a day on social media. Whether they are liking Facebook posts are commenting on Instagram pictures, social media is a popular boredom killer. Pinterest is especially great for businesses, as 93% of people who use the platform want to make purchases. Each social media account has the…
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