Developing your brand identity can involve a few simple steps or dozens of activities that, due to the sheer volume of tasks, have to be performed or implemented in stages. That is true whether you are focusing on a globally recognized brand like Budweiser, Nike, or Google, or a brand that is known to a…
Pay-per-click (PPC) marketing consistently ranks as one of the most cost-effective forms of online advertising. Whether you’re promoting a product, service or business, you can use PPC to drive conversions. However, you’ll want to avoid making the following mistakes. What is PPC Marketing? PPC marketing is a form of online advertising in which the advertiser…
If you want to increase revenues for your small business, developing a sales strategy is essential. Small business owners who don’t take the time to create a strategic sales plan doom themselves from the start. Business growth doesn’t magically happen, regardless of the product or service offered. You can have a popular product and excellent…
Getting your content seen is only half the battle. The attention you’ve worked hard to capture can all-too-quickly be lost if you don’t provide precisely what your audience is looking for. But what does your audience care about? What do they know, not know, and want to know? Intuition and guesswork aren’t enough, and you…
WordPress is a powerful platform with more than 75 million websites, many very large and sites you may visit often. You usually have no idea it is a WordPress site, as have evolved well past the old “blog” format. However, a WordPress site isn’t for every business. Before you can compare your options for a business…
Businesses trying to make it in the world of social media are forced to walk a tightrope. Success on social media demands your page be filled with a steady stream of interesting content and personable interactions. On the other hand, small businesses have to maintain an image of professionalism and eventually push their products and…
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