One of the current buzzwords in the business world is “transparency.” It’s the notion that a company discloses what’s it’s doing. It means there are no secrets; the consumer gets what he or she has signed up to get. Transparency is an ideal that can be particularly conspicuous these days when social media provides a…
If you are a brand manager hoping to use social media marketing for brand growth, it is imperative you offer high-quality posts for maximum engagement. Social media marketers who don’t focus on top-quality social media posts will often find their outreach efforts offer little ROI (return on investment). To ensure your social media marketing posts…
When is the last time you checked your business’ links? Are all the links on your website and blog working? Are you receiving inbound traffic from questionable sources? One of the most beneficial SEO actions you can take as a business owner is to investigate the quality of your website links. Failure to monitor your…
Ephemeral content is fleeting, whether merely for a limited time or designated to be seen for a few seconds before it disappears. This material creates a sense of anticipation and inclusion in the customer since content these days can be captured instantly and usually lasts for a long time. Engaging with content that may disappear…
Are you a small business owner wanting to increase your monthly sales totals? Are you tired of wishing you had a more viable small business and are ready to stop wishing for increased sales and take definitive action? One of the fastest ways to improve the future of your company is to adjust your small…
Pay-per-click advertising can be a gold mine of opportunity when implemented correctly. Unfortunately, far too many business owners jump into PPC advertising without a clear understanding of best practices. It’s only when advertising dollars have evaporated they realize they’re doing something wrong. To ensure your PPC ads achieve desired results without emptying your bank account,…
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