Some businesses have powerful brands which create a connection with customers. There are some businesses that can be recognized by only their logo. This is the type of connection with your customers you want to strive for when creating your brand. A brand is an important part of a company’s identity and it should not be just thrown together. It requires thought, effort and preparation. Creating brand awareness is a necessary part of marketing. When it comes to these types of strategies, it is very difficult to undo something once it is in the digital landscape. Creating a brand and building brand awareness is vital and should be approached with caution. Below are some common branding blunders that can cost you big time.
Failure To Research Your Chosen Name
Yes, this entails a Google search, but it is really more than that. You need to spend time researching all available databases to ensure that the name isn’t already taken. You’ll also want to ensure there are no names being used which are too similar to yours. The problem with similarity is that it can create confusion among the target audience. Consumers like simplicity, so you need to make sure that your brand name is unique and identifiable.
You will also want to repeat the same steps with your domain name. Keep it simple and relevant. Try to avoid using special characters and words that are difficult to spell. You want to choose a domain name that is simple, relevant and unique to your product or service.
Avoid Negative Undertones
When choosing your brand and domain name, it is important that they do not have negative connotations. Although your company may be completely different, the negative connotations associated with many names may be too difficult to overcome. When companies and brands are just starting out, they need to avoid this altogether. It is best that any name you utilize can be associated with positive feelings or experiences. This will make them more memorable and more inviting.
Do Not Use Symbols And Colors Randomly
Every color and most symbols have meanings, and you should know the meanings behind the ones you want to use. Fast food restaurants often use a combination of red and yellow because they provoke hunger. Be sure that you understand the meaning behind color combinations and that they are relevant to your industry. Do the same with your symbol or logo. The undertones they create are important and can be very beneficial to your business if used correctly.
Do Not Skip Trademarking
Businesses often struggle when starting out and it is tempting to skip the trademark since it isn’t free. However, skipping this step can be like signing over your business to a complete stranger. If you have a product or service that is in demand, you can expect others to try to piggyback off your efforts. The best way to protect yourself and your business is to trademark it. Once you have taken the time to create a name, a logo and a domain name, you need to spend the money to protect it.
A carefully crafted brand is worth its weight in gold. It creates an identity for your company and a connection to your consumers. If you want to do it right, avoid these four common mistakes that kill a brand. In the beginning, it is important to take the time to research everything. Avoid names with negative connotations and choose a logo carefully. Once you have taken the time to get everything just right, protect it with trademarking. You will be glad you did.