WordPress is a powerful platform with more than 75 million websites, many very large and sites you may visit often. You usually have no idea it is a WordPress site, as have evolved well past the old “blog” format. However, a WordPress site isn’t for every business. Before you can compare your options for a business…
Businesses trying to make it in the world of social media are forced to walk a tightrope. Success on social media demands your page be filled with a steady stream of interesting content and personable interactions. On the other hand, small businesses have to maintain an image of professionalism and eventually push their products and…
Affiliate marketing has become a popular way for entrepreneurs to make money online. It involves promoting a product as an affiliate of another company. When someone buys the product or takes the desired action, you’ll earn revenue. However, the success of an affiliate marketing campaign relies heavily on the product. If you’re thinking about trying…
Content marketing for customer acquisition can be a powerful tool when used correctly. Unfortunately, too many businesses jump into content outreach without a clear understanding of potential pitfalls that may negate their digital marketing effectiveness. Wanting to attract potential customers via inbound marketing is an admirable endeavor, but you must be strategic in your approach…
Reputation management is a core component of brand development. Too many business builders focus on elements like social media marketing or content outreach, without investing in reputation monitoring and management for their brand. Without ongoing tracking of your brand’s reputation, your company could be falling out of favor with customers without your even knowing it….
If you are a brand manager hoping to use social media marketing for brand growth, it is imperative you offer high-quality posts for maximum engagement. Social media marketers who don’t focus on top-quality social media posts will often find their outreach efforts offer little ROI (return on investment). To ensure your social media marketing posts…
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