Pay-per-click advertising can be a gold mine of opportunity when implemented correctly. Unfortunately, far too many business owners jump into PPC advertising without a clear understanding of best practices. It’s only when advertising dollars have evaporated they realize they’re doing something wrong. To ensure your PPC ads achieve desired results without emptying your bank account,…
Businesses are increasingly turning to event marketing as a way to grow their audience. Everyone from venture capitalists to technology publications are getting into the events space as a means of building their company. But you can’t just plan an event and hope your audience magically appears. Social media marketing needs to be an integral…
When it comes to search engine optimization, keyword research is the foundation on which you will build your success. In addition to choosing keywords that signal buyer intent, you will also want to review the competition for each keyword before you move forward. Knowing the websites that are trying to rank for the same keywords…
According to Hubspot, only 30% of B2B marketers reveal that their organizations are effective at content marketing. A big reason is that many do not test their efforts to discover what’s producing results and what needs modification for success. Merely creating, publishing, and promoting content is not enough. It’s important to measure your content’s performance…
Content marketing is one of the most effective ways of building up a brand. But coming up with new content to produce on a consistent basis isn’t easy. One way to get around this issue is by repurposing or reusing old content. While it may sound like a toxic practice, it’s important to know that…
Is this the year you double-down on blogging for your business? Do you want to improve your SEO and brand reputation, but question your skills as a writer? There are numerous hacks you can use to improve the quality of your business’ writing. Review the following roundup of writing hacks to see which ones can…
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