Almost nothing can drive more Internet marketers to your website than the offer of free advertising. In particular, newbie marketers will flock to your site like bees to honey to post their ads. Thankfully, anyone can now start a service for free advertising with WordPress.

WordPress has a handy default feature that allows you to start your own membership website. Although many people sell plugins to create membership features with WordPress, that is not necessary to offer free advertising on your own site.

The software uses a “Role” feature to determine the types of functions each member can access from their user accounts. By setting the appropriate default role, your visitors can register and post free ads on your site. You can even offer unlimited full-page ads or allow a few free ads and charge a fee for unlimited posting.

However, there are a few potential problems you need to be aware of when setting up free advertising on your blog. By heeding these warnings, you can potentially get loads of marketers to your site while minimizing spam and other serious issues.

There are a couple of options for the user default role. If you choose “Subscriber” as the default role, then you will have to manually upgrade new members to let them post ads. If you choose “Contributor” as the default role, new members can immediately post free ads after joining. The option you use depends on your own personal preferences. Either way will work. To set the default user role, hover over “Settings” in the main menu of your administration panel and click “General.” You will see a drop-down menu on the next page for selecting the desired user settings.

After installing WordPress, the system automatically includes a “Sign In” link on the home page. When visitors click on that link, they can click on “Register” on the next page. To run a service for free advertising, you first need to give instructions on your home page on how to register.

After a new member registers, it is virtually necessary that you monitor the free advertising posted on your website. Otherwise, you could get lots of ads that look like spam. Some may even be illegal or have adult material or other unwanted content. Thankfully, WordPress also makes it easy to administer the free ads.

The ideal way to monitor this advertising is to manually approve all posts. Yes, this takes some time out of your day. However, it is the only surefire way to keep junk and spam off of your WordPress blog.

After setting the default user role to “Contributor,” all new posts will appear in the “Posts” section. Go there and manually approve them by clicking the “Publish” button. If you ever want members to have the ability to post without moderation, then you can change the default role to “Editor.”

In short, WordPress gives you the option of attracting marketers to your website by offering unlimited free advertising. By using the proper user settings in this software, you can virtually automate the entire process of running this traffic-generating service.