The way that marketing is done has certainly changed over the last few years or so. Nowadays, an awful lot of the work is done online. This means brands need the best talent in digital marketing, social media and other related fields. Blog content is another crucial part of the equation and is now seen as a key driver to web traffic. Therefore, this article looks at some of the strategies you can use to win in content marketing.
1. Write for your target audience
Before you even begin to create content, it’s crucial to have a clear understanding of your target audience. How well received each of your articles will be depends mainly on whether or not it’s a subject that your readers are interested in. Therefore, do some research on the audience of your website and various social media pages. You should be able to quickly identify age, gender and the type of interests they have. This will allow you to create content that is relevant to them.
2. Creating evergreen content is a critical strategy
Many brands make the mistake of trying to get immediate views onto content. There is no doubt that this can work as a short-term strategy. The problem here though is those views disappear quickly and the piece may well be out of date some months later. Instead, you should create content that will seem as fresh in six months’ time as when it was written. The great advantage of this is your blog posts that follow this strategy will continue to gain views over time. It’s clear to see that if you have a lot of content like this, you won’t have to work so hard to divert traffic to your website.
3. Develop original content rather than reporting the news
Consumers need to be kept informed about the news. However, many outlets facilitate this purpose. It’s a far better idea to create some original content of your own, possibly based on that news item. This also relates back to the previous point; breaking news gets old quite quickly. Brand marketing comes into play here as well; when you’ve created something yourself, then you can brand it. Remember, if you aren’t a news outlet, then you shouldn’t act like one. Instead, aim to do something that is unique to you better than anyone else.
4. SEO and keyword placement are critical
As much as you want to keep all the points above in mind, it’s critical to remember that search traffic plays an essential part in driving users to your content. This means you want to be aware of some of the popular trending topics on Google but also reoccurring search terms relevant to your brand. Writing titles for your blog content is an art in itself. You want to ensure they contain essential keywords but also intrigue your audience to want to read more. Therefore, you don’t want to give away too much of the content in your title.
When it comes to keywords in your content, remember it’s more about quality than quantity. You certainly don’t want to be involved in keyword stuffing, and the flow of your articles are crucial. Remember that your audience will respond best to information and advice rather than sales or marketing pitches.
5. Remember to stay on brand and produce high quality
It’s tempting to think that the critical thing is to create as many pieces of content as you can. Of course, it’s true that consistency is crucial – but you don’t want to force it. The problem is if you’re under pressure to produce too much content, it’s easy to allow the quality to slip.
The other thing you need to be mindful of is the relevancy of the content you are producing. If it’s not related to your brand or interesting to your audience, then it may not do you a lot of good. Instead, have a plan for content you can stick to and strive for the highest quality, including things like spelling and grammar. Your audience certainly wants to feel your articles have authority and are trustworthy.
It’s crucial for brands to get content marketing right these days. However, it’s not as simple as writing a lot of content. There is a specific art to getting things right, and the successful brands have a precise formula and plan for it. So, remember to write for your target audience, create evergreen content, develop original content, keep SEO and keyword placement in mind and stay on brand as well as producing high quality.