Content marketing has become a significant trend for brands and most people now appreciate how crucial it is to get it right. However, that does take a bit knowledge, a lot of hard work as well as trial and error. Therefore, this article looks at some of the ways you can come up with fresh ideas for your blog.

1. Do some research on current online trends

There are indeed different schools of thought on how much attention you should put on online trends. The positive is content around them can gain views quickly, but on the negative side, those views are not likely to last long. However, when you are struggling to come up with ideas for your blog, it’s certainly worth looking into them.

It’s an innovative idea though to think about how you can create content that will last for longer than that short-term trend. Also, gain an understanding of which terms often trend that are relevant to your brand and industry. If you can learn to write on a topic even before it starts trending, then you will be winning.

2. Research other blogs in your sector for inspiration

You indeed shouldn’t copy content from another blog without sourcing it correctly. The thing about the internet though is there is an awful lot of free information out there. There is nothing wrong with looking at another brand’s content and seeing how they are doing things. After all, there is no copyright in ideas.

Once you have done this research though, you should look to write a fresh topic and do your own research if needs be. You’ll find that once you get used to this process then coming up with ideas for new articles will become much easier. The critical thing is coming up with a formula for generating ideas, and part of that process may include drawing inspiration from others.

3. Find out what your audience is interested in

When you are writing a new blog post, it’s crucial to think about what is going to interest your audience the most. After all, if your latest article is not relevant or interesting to your audience, then it’s not going to do you much good. There are several ways to determine what your audiences’ interests are such as researching the data using social media and Google Analytics.

However, you also have the option of using your brand social media channels to ask questions on the type of content they would like to see. Also, look back at some of your more successful blog and social media posts and see what subjects they covered. This may provide clues on the best issues to cover to engage your audience.

4. User-generated content and personal stories

As with the previous point, it’s usually an innovative idea to get your audience involved in your content. Therefore, you can ask for your followers to send in their personal stories, and this can work great with health and fitness brands. If you don’t want to do this, then you have the option of sharing personal stories of your own.

There are various types of blog content that you can use to engage your audience. However, personal stories can have a profound effect on your audience that can provide a genuine insight into your brand and motivate others. Therefore, you should certainly consider this type of content.

5. Write about successes and failures

As well as personal stories, your audience will be interested to hear about successes and failures. You could write about other brands or individuals that have had success and detail case studies on things that have worked and things that have not. It’s up to you if you want to take that approach or use examples specific to your brand.

The critical thing here is providing a different type of content. You may not want to talk about your own failures due to fear on how they may be perceived. However, you can also use it as a learning experience to detail things you have changed as a result. Success is great, and you’ll want to share it, but often it’s the failures where the real learning and growing happens.

Content marketing is a significant trend in digital marketing and something that most brands need to do well. Despite having the best intentions such as having a company blog, sometimes it can be challenging to generate new ideas to keep things fresh. This article has detailed some of the different types of content you can write for your blog. Therefore, when thinking of ideas, remember to research current trends, look at other blogs in your sector, find out what interests your audience, think about personal stories and write about successes and failures.