Content marketing is king when it comes to generating new leads to your website, business, or product. In fact, it has shown to be three times more effective than other outbound strategies such as backlink creation, e-mail marketing, and press releases. On top of that, content marketing is more cost-effective, costing approximately 60 percent less than most any other marketing method. So, there is a reason that so many companies are putting more money into their content marketing expenditures fund.

However, content can only reach as far as the marketing strategy allows. In fact, the best content in the world for any subject can be lost if it is not marketed properly. All too often, content is built for a website or a blog related to a website in order to draw new customers through “organic” search results. And while this is respectable, it isn’t nearly as effective as Paid Social Promotions.

Hitting The Bulls-Eye

•    Someone who can hit the bulls-eye every once-in-a-while is called lucky.
•    Someone who can hit the bulls-eye every time is called skilled.

Do you want to be a skilled marketer or a lucky marketer? A skilled marketer knows exactly where to invest their time, energy, and most importantly, their money to draw in the most customers.

Paid social promotions are the most accurate ways to drill down to those customers who are actively interested in exactly what you have to offer. Using these services, you will be able to select:

•    Age Group
•    Interests
•    Region
•    Income
•    And More

Ultimately, your content only shows up in front of those individuals who are truly looking for what you have to offer. Using paid social promotions, you will be able to:

1.    Increase your traffic inflow.
2.    Increase your conversion rate.
3.    Decrease your bounce rate.
4.    Decrease your overall marketing costs.

A few popular options for Paid Social Promotions include Facebook’s Audience Insights, Google Ad’s, Twitter, StumbleUpon, and even Reddit. Of course, the success of each platform is dependent on the user-base that it serves.

Overall, paying to promote your content is a great way to market directly to customers and cutting through all the fat (or waste). Most companies see paid social promotions as an additional cost; but when done right, this type of marketing is three times more effective than most any other marketing strategy. If you could reach three more people per dollar spent versus a previously tried method, would you be willing to do it? If you want to spend your money more effectively, you absolutely would.