Visual content is a must in today’s digital market. No website, blog or social media profile is successful without visual content. People love pictures and videos because they add to the user’s experience. A decent picture is worth a thousand visitors. This is a concept easily recognized by most who are part of the digital marketing platform. However, many do not understand how to use visual content to build links. This is crucial because you want to utilize every marketing tool on your site to its full potential. Below are some strategies to help ensure that each picture on your site is a slam dunk and can be used to build valuable backlinks that will bring inbound traffic.
Turn Statistics Into Infographics
It seems silly, but people love proving a point. If you can find some relevant industry statistics and turn them into infographics, you’ve hit the proverbial jackpot. That stuff is like gold. It can be any measurable metrics relevant to your industry that prove a point. Another great way to accomplish similar results is with humor. People love humor almost as much as they love being right. So, whether you are harvesting, stocking or creating photos, keep two characteristics in mind. Use infographics, humor or both to ensure that your visual content is a powerhouse.
Create Industry Specific Photo Pages
Another creative way to build links with visual content is to become the source in your industry. First, do a keyword search for your industry and make a list of the most relevant keywords. Create photos and infographics around those keywords and post them on your site. Maybe write a short blog post around each one or just create a “photo” page. Be creative and build great visual content. Use an embedded code generator tool to embed codes in each photo and title the page according to search queries. This way others in the industry can use the photos with credits and they are already embedded with a link back to your site.
Build Links With Audits
It is not uncommon for people to use images they find on another site. It is certainly not the best way to do business, but it happens all the time. In fact, many of the pictures on your site may appear many other places even if they are your custom photos. Some people get upset at this, but it is more productive to use it to your advantage. First, list out all the images on your website that don’t have an embedded code and their location. Then use a free image search tool to upload your images and they will return all the pages where your images appear. Now that you know where they are, all you have to do is reach out to the webmasters or administrators of these sites. Politely let them know that you would appreciate a link back to your site where your photos appear. Most of the time they will oblige, and you will have some valuable, industry-specific backlinks that bring traffic.
Of course, you should check to ensure that these sites are not already linking to you somehow or you won’t seem very smart when you ask for a link. This process should be repeated monthly and can be a little time-consuming when you do it on a regular basis. There are online tools available to automate this process, but they are not free. However, the small investment may be worth your time and the extra traffic you receive will likely cover the cost.
Follow these three crazy simple strategies to build valuable backlinks with visual content. It will be worth the small investment of time and you will see the traffic start to pour in. The best part is, most of it will be targeted traffic.