Marketing strategies have a lot of flexibility on the Instagram platform. This is because videos can be uploaded from a mobile device or from files on your computer, making it simple to post new content. Videos on Instagram can be anywhere from three to sixty seconds long, which should be plenty of time to convey your message. However, you’ve got to have a great hook. Statistical data shows that people make a decision whether or not to view a full video in the first three seconds, so that is how much time you have to grab their attention. More views and engagement is the result of fantastic, high-quality videos combined with content that piques the curiosity of the audience. There are a few different content types that you can test out to see what your audience responds to best. However, there are also some powerful tips and tricks that you can use to ensure your Instagram videos garner the attention you want.
People love stories and it is the type of content that gets a lot of attention. The best thing you can do with your Instagram videos is tell an awesome story. If you’re not actually telling a story, per se, make sure your video has a clear beginning, middle and ending. This is the best way to send a concise message to the audience. The call-to-action is always at the end of the video. So whatever message you are sending or story you are telling, be sure that the call-to-action is the next natural action to the storyline. Intuitive marketing gets more engagement and has more conversions. If the call-to-action is natural, the audience will complete it. Don’t forget that the videos play silently unless visitors manually turn the sound on, so captions are a great idea. They help ensure that the message is clear even if the sound stays off.
Use Light To Your Advantage
It doesn’t take a professional lighting studio to create a great looking video that plays well. Videos that are pleasing to the eye utilize a lot of natural light. There are also some other basic guidelines you can follow to ensure your videos are higher quality. Find the biggest available sources of natural light, like windows. Make sure the light is always shining towards you from the front and it looks flattering. It is also a great idea to avoid overhead lights. Overhead lights tend to be very unflattering. Get creative and use white poster board to soften light if necessary. Darker fabric or plastic can help block unwanted light sources, like overhead lights, if you can’t get away from them.
Portrait Or Landscape
Use either portrait or landscape mode to shoot your video because Instagram doesn’t crop videos into a square anymore. It is also best to use either the camera on your phone or a DSLR camera instead of the camera function on the Instagram app. The Instagram app places limits on certain shooting capabilities so using a different camera gives you more creative flexibility.
Of course, your video is going to be more appealing if it is not shaky. If you have a tripod, use it. If not, try to find a place you can set your phone so it’s not moving around. You want your shots to be focused on your subject. If you are using a smartphone, all you have to do is tap the screen on the item you want to focus on. For instance, if your video includes someone talking directly into the camera, tap on the subject’s face to maintain steady focus.
There are many different types of content you can create as you get more in depth. These tips will get you started making videos that people actually enjoy watching. Use these four simple strategies to create Instagram videos that people can’t help but watch.