If you want to create content marketing posts your audience enjoys and shares with their social network, paying attention to trends in your industry is essential. The more information you have on new and upcoming trends, the more data you can offer your audience. But how do you find relevant trend data when you don’t know where to start? Following are a few content writing hacks you can try to ensure you’re finding fabulous trend data to fuel your content creation process.
– Start by using Google and type in trend + “your industry” + 2018. Then click on the news tab. This helps you find a newsworthy analysis for your industry, not just articles that reached the top of Google via SEO tactics. The more specific you are in your search terms, the likelier it is you will find data analysis you can use in your content marketing.
– You can also use Google to hunt for recently released reports and studies relevant to your subject matter. Type in the terms “report released” + “your industry” + 2018. On the results page, sort results by date (past week, past month, etc.). This will help you fine-tune your search results and connect you with recently released reports and studies.
– If you want an intriguing look at trends within your industry, use a research website like TrendHunter.com. Use their search function to find recent trends in your industry and compile a list of innovations you can share with your target audience.
– If you want an insider’s peek at innovation happening within a specific industry, use a tool like Crunchbase.com to discover new businesses within your market. By paying attention to the types of startups being launched in your industry (and funded by angel investors), you can get an idea where your market sector is heading.
These are just a few of many ways you can increase the effectiveness of your trend watching to ensure you are crafting content marketing posts your audience will respond to and share. Trend analysis content marketing posts tend to perform well online, so the more detailed your trend tracking, the likelier it is you will create content marketing posts your target audience will find helpful.