It’s no secret that email marketing provides the most bang for your buck in terms of ROI. Even critics won’t argue that point. It isn’t, however, the easiest tactic to pull off. It involves multiple emails to the same clients over long periods of time, long enough to establish trust and rapport. It involves constant tweaking, measuring and nurturing until it blooms completely in one fell swoop. Even then, it is still delicate. It is still delicate enough to come tumbling down around you after just one wrong move. Email marketing is a science and it takes work, but it is extremely rewarding. Studies show that for every dollar spent on email marketing companies can expect to make over forty dollars in return. How’s that for ROI? Its no wonder that most businesses try it at least once. Whether this is your first rodeo, or you’ve been at this for years, you need to utilize effective email marketing strategies if you want to be successful. What follows are some of these methods, and they have been tested in the market.
The digital marketplace is evolving rapidly and the days of a short PDF newsletter in exchange for an email are long gone. Consumers want substance, they want something of value. One of the easiest ways to deliver is with a free ECourse of some type and it shouldn’t be delivered all at once. Online education is at an all-time high because people see the value and the convenience of it, so capitalize on that. A free Ecourse, divided into multiple segments and delivered every few days, provides multiple points of contact which open dialogue and build relationships. It’s OK to link to a paid product at the end of each lesson, even if it’s a more advanced paid Ecourse. If consumers love the Ecourse they are already taking, they are more likely to make a purchase in this manner.
Forget Plain Text Only
Plain text only emails are a thing of the past. People who want plain text read books. Consumers like to engage on any level and engagement is a stop on the road to conversion. You must ensure to include a clear, concise call-to-action in every email and you must use a variety of methods to engage the recipient. Depending on your target audience, you may want to consider surveys, quizzes, coupons and contests. However, the engagement doesn’t have to stop there. You can ask questions and request that they reply, or anything else. Dig deep and be creative. Remember, people love humor and they want to know that they are dealing with other people and not some automated email generated by the computer, so keep it personal.
Keep The Neighborhood Clean
Nobody wants to open an email and find out that it goes on for days. Again, those are called books and it is the quickest way to get yourself bumped into the spam folder. Ensure that your emails are clear, concise and they show plenty of white space. It’s the best way to keep them neat and clean. People like to open their emails and scan. At this point, they either delete or decide to go back later when they have more time. It’s just how it works. Take the time to make your emails unforgettable. If you don’t they will be deleted or, well, forgotten.
Keep Your Word
You absolutely must keep your word. If you promise to deliver once per week, don’t flood their inbox daily. If you do they will take it as a red flag that you are not trustworthy. It’s as simple as that. Above all deliver valuable, relative content while following these powerful proven strategies to run an effective email marketing campaign.
Email marketing has earned a bad reputation over the years. Most webmasters and marketers do everything they can to avoid email marketing. However, email marketing is on one of the most effective ways to engage customers who have shown an interest in your business or website. Using these effective marketing strategies, you should be able to convert more sales than ever before, without having to do the things that gave email marketing such a bad name in the first place.