Social media from a business context is becoming very popular. It’s certainly true that most brands feel the need to have a strong presence. Obviously, it’s lovely when all those engagement levels can be influenced by organic activity exclusively. However, most brands need a helping hand to bring more exposure to content and more fans to their page. Facebook advertising comes in to assist you in reaching a wider audience, and this article helps you run more successful campaigns.

1. Create strong content for your page

Many brands feel that the key to getting customers to a social media page is regular promoted content. It’s certainly true that any form of paid promotion will increase the reach of your page and your content. However, it’s important to remember the key point here lies in the strength of your content. Therefore, before running a promotion, you will want to make sure you have strong content that your new followers will be able to engage with.

2. Boosting your most successful content

Brands often think if they have a piece of content that isn’t performing well, the obvious solution is to put some paid promotion behind it. The thinking is certainly logical enough, and it’s true that promotion will help the performance of your post. However, you are trying to maximise returns here, and it’s not a good overall strategy to support poor content.

Instead, you should move on from this content and focus on what you have that is doing well. If you have a post that is performing well, then paid promotion is likely to increase those numbers significantly. This is certainly going to be the case when you boost that post while it’s still enjoying organic engagement.

3. Targeting is crucial to maximise results

It’s important to research your audience to maximise results with Facebook campaigns. Every Facebook ad needs to be targeted based on age, gender, location and interests. Therefore, you need to know the general audience of your followers and that information is available right on Facebook.

Of course, it’s then simply a case of setting up your ad targeting those people. You will see an element of trial and error and will learn something new from every campaign. However, the key to successful promotions is getting your targeting right.

Facebook advertising is a powerful service for brands of any size to use. However, it’s always important to find value, and you want to ensure your campaigns produce the impact you’re looking for. The critical things to remember are to create strong content for your page, boosting only your most successful posts and getting the all-important targeting right.