Social media marketing is undoubtedly a critical thing to be involved in for most brands. Most businesses will focus on some of the more well-known platforms. Therefore, this article explores some of the winning strategies to find success with Facebook marketing.

1. Ensure you have a brand page

It may seem basic to discuss building a brand page, as most businesses will have already done this. Some people though may think they can enjoy success on Facebook purely by using a personal account and profile. This can work to some extent for celebrities or well-known figures, but will be less successful for most people.

Therefore, create a brand page that is relevant for your business and pay attention to the images you use as well as the information you tell consumers. As always with digital marketing, first impressions matter and can play a significant role in getting noticed.

2. Establish what works but also experiment with new ideas

It’s true that certain types of updates perform best. Variety is still the best approach though, and you want your social media profiles to be diverse with the types of content you are sharing. However, you will want to work out which updates perform best and focus a decent amount of time on them.

You should also spend some time experimenting with new ideas. One approach is not going to work all the time, so it certainly helps to have multiple ideas. As mentioned, this helps to keep your page looking fresh as well. The critical thing here though is to have a plan, even if it’s flexible and subject to change.

3. Understand your audience

Facebook and various other social media sites provide plenty of information on your audience. It’s well worth looking into this data to determine which users are most engaged with your posts. Once you have done this, you can tailor your updates towards your core audience.

Remember it’s not always about producing the best content but content that will engage your audience the most. When posts are relevant to them your engagement level is likely to go up; at the same time though, keep things fresh and varied rather than too many posts that are deliberately focused on a specific type of user. Also, sometimes you may have several groups of users that engage with you rather than an incredibly narrow core target audience.

4. Measure your success and adjust things accordingly

It’s easy to think that the best idea is to stick to your plan and keep posting on Facebook irrespective of results. Measuring your performance though is a crucial part of being successful with social media marketing. This doesn’t mean to say that you change your entire strategy based on one post that gets low engagement.

However, it does mean that you pay attention to trends and analyse what worked and what didn’t with each update. When the pattern is for high engagement levels, you want to keep it going, and when things aren’t going well, then it may be time to tweak things. Remember to measure things accurately and the more data you have, the more likely it is that you will get things right.

5. Be smart about promotions

As a brand, it’s tempting to use social media for promotional purposes. After all, most businesses use Facebook in the hope that it will lead to increased sales for their business. It’s crucial to understand social media though and which techniques are likely to be successful.

Most brands that win with social media marketing do so because they know exactly how to engage their audience. This is usually done by limiting promotional content and focusing on conversations and connections instead. Equally, when you are considering boosting a post using Facebook ads, many brands will look to support one that isn’t receiving engagement. However, if you want to maximise engagement you should instead select one that is already gaining organic engagement.

Most brands need to take social media marketing seriously. This means they want to have some winning strategies for some of the most popular platforms. You can get some excellent results with Facebook marketing, but it takes knowledge and planning to achieve those results. Therefore, remember to ensure you have a brand page, establish what works but also experiment, understand your audience, measure your success and be smart about promotions.