Twitter is everywhere. It’s been around for over a decade and has been adopted by movie stars, musicians, world leaders, and everyone in between. It’s common these days to turn on the news and see a tweet. So if you’re looking to make your mark, Twitter is the place for you.
Like all forms of marketing and social media, Twitter does require some time to master. Not even the most seasoned veteran could take a brand-new account to stardom immediately. Fortunately, there are a few easy tricks available for anyone who wants to kickstart their Twitter experience. Here’s what to do:
Post at the right time. People use Twitter all over the world and at all times of day, so of course, your tweets will get some hits regardless of when you post them. But if you want to maximize engagement, it’s all about posting during prime time. Most people will find that Twitter is most active during the daytime from Monday to Friday. That is because a lot of people have nothing better to do at work than refresh their Twitter feed and click on the links that come their way. For this reason, weekends and evenings tend to be slower.
Engagement and sharing are critical. If other Twitter users care about you, they’ll be more likely to engage with and share your content. Reply to other people, retweet or like things that they say, and be a positive member of the community. Be polite and quick to answer any questions. All it takes is a bit of communication and engagement from you to garner loyalty.
Don’t be afraid to retweet yourself. The trick is not to spam peoples’ timelines and annoy them. That’s a fast way to get them to unfollow you. However, it’s well within etiquette to retweet a single link or product a handful of times. Many people only check into Twitter once or twice a day, so retweeting yourself is a valuable way to improve your chances of those people seeing you.
Use hashtags. Hashtags are Twitter’s native search feature, and frequently used hashtags appear on the sidebar as trending topics. Not only are hashtags useful for people looking for your content, but if you tweet with a trending hashtag, you can attract a lot of views. Just be sure not to abuse hashtags or spam them. Be honest, and if you have a sense of humor, use that to your advantage.
You probably can’t become a Twitter expert overnight, but you can certainly get a jump start on it. If you still haven’t made a Twitter account yet, or are sitting on an inactive one, don’t put off putting it to use any longer. As consumers become increasingly digital and global, social media is a critical part of marketing.