If you want to forge an authentic connection with your audience, you’ll need written content. High quality content is the closest we’ve come to telepathy: when you read something, you hear the voice of the author in your head. Social media in particular lends itself to great written content. If you don’t have high quality tweets and Facebook updates, you won’t be able to attract attention to your website. Both Facebook and Twitter work in different ways. Here’s what you need to know about writing content for each platform:
The primary difference between Facebook posts and tweets is the length of the content. While Twitter limits you to 140 characters, Facebook gives you almost no limit on the length of your post. However, this doesn’t mean that you should make each Facebook post lengthy. In fact, studies have shown that Facebook posts between the length of 100 and 150 characters – the length of a tweet, essentially – are shared more than any other length of post.
At the same time, you need to take advantage of the opportunity to create longer, blog-style posts. If short Facebook posts are for attention, long Facebook posts are where you show your depth. Your longer Facebook posts should be aimed at engaging with your audience and showing who you are. The key to creating great content on Facebook is to vary the length and depth of your posts. Alternate short posts with long posts to have your audience eating out of your hand.
While there’s a 140 character limit, tweets are one of the most important types of written content you create. Unlike Facebook, Twitter offers more direct engagement with your audience. People can tweet directly at you – and you’re expected to reply if you want to maintain customer satisfaction and loyalty.
On Twitter, people are more likely to retweet jokes than any other type of tweet. Humor will get you where you need to go. Luckily, the jokes don’t need to be brilliant – anything that elicits a smile from your audience is good enough. Posting amusing pictures will also gather followers. The key is to make sure that both jokes and pictures fall under your brand’s umbrella.
To have truly great Twitter content, you’ll need to display depth as well as humor. You can do this by tweeting quotes that inspire you, said by the great thinkers of the past. If you stumble across a quote that signifies what you stand for, then tweet it! Gathering Twitter followers requires taking risks, with the understanding that some people aren’t going to like you.
The last key to great social media content is to remember to filter everything through the eyes of your audience. Give them what they want and they’ll keep coming back to you.