Search engine optimization is what brings visitors on the internet to your site. Anyone who has an online business knows what SEO is and how valuable it can be. However, to bring organic traffic, SEO must are executed correctly following specific best practice guidelines. Whether you offer a product or service, SEO has the power to put your business on the map and turn it from a small side hustle into a full-time income. What follows are some powerful, proven SEO strategies to help grow your business.
Keyword research is one of the most critical aspects of search engine optimization. You must find keywords that people are searching for, and they must be relevant to your product or service. It is essential to use long-tail keywords, or your work will be buried in the abyss of the internet never to be found. Long-tail keywords are groupings of three to four words which are specific to your niche. It is also important to use these words naturally and strategically throughout the site.
Title Tag Keywords
Use keywords in title tags because they will help your site get found. Title tags appear in search engine results pages and pages shared on social media. Try to keep the title tag between 50 and 60 characters so that it shows appropriately, and make sure it is a just representation of the page’s subject.
If you want your site to rank well, it must be mobile-friendly. The search engines use mobile-first indexing because they know that people are searching on their phones, now more than ever. If there are two sites, keywords and everything else being the same, the one that is mobile-friendly will rank higher every time. It is imperative to your brand that your website is mobile-friendly and your pages display consistently across all screen types.
Speed It Up
Site speed is another important ranking factor for SEO. When people are searching for something, they typically want an immediate answer; if your pages take too long to load, they will look somewhere else. Besides that, your rankings will be penalized by the search-bots. You want to shoot for five seconds or less and less is best.
Provide Valuable Content
No matter the product or service you are offering your visitors, you want to ensure that the content on your site adds value to their experience. Good content is all over the internet. You must provide great content that is relevant and memorable on every page of your site.
A visitor usually doesn’t become a consumer until they reach the call-to-action. There should be a clear, concise call-to-action on every page whether you want them to buy or read on. It is imperative that you tell visitors what you want them to do. Otherwise, you shouldn’t expect them to do it.
Backlinks are another important ranking factor for which the search-bots look. You need valuable backlinks from authoritative sites. Whether you gain some from guest blogging or your local chamber of commerce, just make sure you have quality backlinks pointing to your site. Whatever you do, don’t purchase them.
Audit, Audit, Audit
Audit your site regularly. Fix any broken links you find and run continuous keyword research. Your SEO strategy will need to be tweaked continuously to perform at maximum proficiency. Visit your site from another computer with an objective point of view. That will provide a lot of insight as to where you should focus your efforts.
Of course, watch the numbers. You must use analytical software and measure every move so that you may fine-tune your SEO strategy more effectively. SEO is a powerful tool, and if you use it correctly, it will help you grow your business.