When you own a small business, you are either growing or standing still. Growth is the name of the game in the small business community, but finding those growth opportunities is easier said than done.
If your initial growth spurt has stalled out, it is time to ramp up your efforts. There are proven strategies that can jump-start your growth and bring more customers to your site. By fine-tuning your marketing efforts, you can drive more sales, boost your profits and make the most of your small business. Here are three smart growth marketing strategies to get you started.
1. Showcase Your Expertise with Webinars
In the cutthroat world of small business, expertise is more important than ever before. Customers want to know they are buying from someone they can trust, and showcasing expertise is one way for small business owners to set themselves apart. No matter what your niche, you are an expert at what you do, so show off your expertise with your own customized webinars.
You do not have to interrupt your day to showcase your expertise with webinars. Just rent some studio space, or do the recording in-house, then post the pre-recorded webinars on your website. You can even automate the process, so the webinar window pops up whenever a new visitor comes to your site.
2. Gather Intelligence and Boost Interest with Online Quizzes and Surveys
In the information age, everyone is anxious to share their opinions and show off what they know. Small business owners can harness this information sharing tendency and gather customer data at the same time.
Online quizzes and surveys are great ways to build interest and generate buzz about your small business. Just as importantly, the information you gather can help you create a demographic profile of your ideal customer, data you can use to fine-tune your marketing efforts and make future advertising campaigns more effective.
3. Improve Your Conversion Rate By Upgrading Your Shopping Cart Software
Shopping cart abandonment is a big problem for small businesses, one that costs online retailers untold millions of dollars a year. It does not matter how many items your customers place in their carts; what matters is how many things they buy.
While there are myriad reasons would-be buyers abandon their shopping carts in midstream, lousy software is one of the biggest culprits. As a small business owner, you should be tracking your abandonment percentages carefully and looking for ways to make things better. Making the checkout process more manageable, offering more affordable shipping options and providing discount codes and other incentives can all increase conversion rates and boost your profits over time.
Growth marketing is an essential concept for every small business owner. No matter what you sell or how long you have been in business if your firm is not growing, you are merely running in place. The three growth marketing strategies listed above can help you develop your business, build your brand and improve your profitability year after year.