Automation has become a vitally important part of most industries and marketing is no different. Every day it seems like new, innovative automation tools are becoming available for marketers to utilize. However it is important to know what these tools should and should not be used for.
How Automated Marketing Tools Can Help
1) Organization And Delegation
Remembering every little detail about your working day can be tough for even the best marketer. That’s why utilizing automated calendar and task assignment tools can be a great way to ensure you stay on top of everything.
2) After Hours Work
Marketing does not have to be a 24/7 job anymore. With the advent of social media and email blast scheduling apps, you can simply plan out your company’s overnight, weekend, and holiday activities while you enjoy a well deserved break.
3) Generating Leads
In the past, most lead generation was done by a team of dedicated marketers or salespeople. Nowadays, lead generating marketing software helps to find new leads and optimize your content to target them specifically. This level of automation can increase your revenue and make your sales team a whole lot happier.
How Automated Marketing Tools Cannot Help
1) Creative Tasks
Unfortunately, today’s artificial intelligence is not yet at a level where it can think creatively. This means that your best bet for all of your creative tasks is still the human brain.
2) Personal Details
Though products such as chatbots can make life a little easier for you, they still lack that personal touch that can male all the difference when it comes to closing a sale. In general, most people still prefer to deal with another human instead of a bot or automated system.
3) Quality Control
Not all automation tools are created equal. There are millions of different options available and not all of them will offer the same level of quality. As such, if you use a high quality tool early in the sales process but then a low quality tool during fulfillment, your consumer is likely to notice the dip in quality and question it.
Though automation tools should clearly not be used for every aspect of the marketing process, they can certainly prove to be invaluable at certain tasks. By taking these things off of your to-do list, you will be freed up to do more of the tasks that humans do best.