It is no secret that we live in a media-saturated world. Everywhere we go, we are surrounded by marketing messages and other advertisements. From the online ads that surround our favorite blog posts to the banner ads that pollute our news feeds, messages urging us to buy are all around us.
Even when we step outside, those marketing messages go with us. Out-of-home advertising is a powerful tool in the world of marketing, taking the form of posters on the sides of city buildings, billboards on the highway, ads on bus benches and even full wrap jobs on buses and private cars. No matter where you go or where you look, those advertising signs are everywhere. Out-of-home advertising is just too prevalent to be ignored, and that is good for advertisers and consumers alike.
The Power of Billboard and Poster Ads
While there are many forms of outdoor ads, billboards are among the most ubiquitous, and the most effective. There is a reason you see billboard advertising wherever you go – this form of creative outdoor advertising gets attention – and it gets results.
No matter how hard you try, the best billboard ads are impossible to ignore. And far from being eyesores, consumers actually look forward to the most creative and most eye catching ads. Whether they are touting a new product, communicating a memorable branding message or just trying for a laugh, billboard ads are designed to get attention, and they do so every single day.
Ads on the Move
Some outdoor ads just sit there, but others are always on the move. Transit ads are designed to go where the consumers go, and that is where you will find them. You will find transit advertising on the bus that takes you to work, atop the taxi cab on the corner and just about everywhere you go on your daily commute.
You will even find this unique form of street advertising on private cars. Companies are anxious to use transit ads to get the word out, and they are willing to pay drivers to spread their messages with clever street ads. It is called wrap advertising, and this unique outdoor ad space carries benefits for automobile owners and advertisers. The drivers who rent out space on their cars get a healthy monthly stipend for doing so, and the businesses that buy those ads get a rolling billboard that roams the streets, building awareness as it goes.
Street furniture advertising is another form of outdoor ad – one that you probably see every day. This unique form of outdoor advertising incorporates existing structures, like bus benches and outdoor seating areas to build brand awareness, spread the word about new products and drive sales and profits.
You may think that the ubiquitousness of out-of-home advertising would make its messages less effective, but that does not seem to be the case. From street furniture ads on bus benches and corner cafes to billboard advertising lining the highways and byways, all those outdoor ads are everywhere, and they are getting results.