Content marketing is just what it sounds like, but then again, isn’t all marketing content marketing? Yes, for the most part it is. Content marketing is basically creating and sharing online material with a targeted audience for the purpose of stimulating interest in certain products or services. It is also the best way to generate traffic to a site. SEO is an integral part of content marketing but it’s not the whole kit and caboodle. If you want to amplify content marketing in 2018, it’s going to take a little effort, or you’ll be lost in the vast internet sea of useless pages with minimal traffic. So, what is the secret? When it comes to content marketing, there is no one silver bullet. However, there are a few strategies that can really amp things up.
You’ve heard it said again and again: video content is where it’s at. This is true. The video trend is likely to be as big as the mobile trend. People love video because it captures the moment and allows it to be shared and re-lived multiple times over. The key here is to use really gripping, entertaining or fascinating video. Think of the popularity of Youtube and Facebook Live and utilize these platforms. Once you have a great video you can cross-market through other social media platforms using shareable links. A great video feed should be a regular part of your marketing strategy because it will undoubtedly boost traffic. If it doesn’t, then you either don’t have a great video or you’re not marketing right.
It is no secret that the majority of people trust content from their peers over brand generated content. It’s not personal, it’s just the audiences’ way of being objective. Don’t fight it, capitalize on it. Users who generate a lot of content have the capacity to be influencers in the target market. Influencer outreach is one of the best and most cost-effective marketing strategies because of user-generated content. Work for Shares, Likes, Comments and Testimonials because the audience loves this stuff. It is the best way to build trust, which is one of the goals of content marketing. Once you have trust you must nurture that relationship and build brand loyalty.
Use Social Media
Social media marketing is not new. However, maximizing content on social media is the smartest way to go. For instance, say you create a fantastically entertaining video about your brand and people seem to love it. Use it to market across multiple platforms. Take the key ideas from the video and make a PowerPoint presentation to publish on SlideShare. Share short character soundbites on Twitter and see if it can be used to create brief but important articles on LinkedIn. The key is to actually maximize the best content to its full potential. This will help you get the most out of it while keeping costs minimal. It will also give your brand some consistency.
The days of keyword stuffing and easy traffic are over. People want to see credibility and the search-bots look for it too. You already have to continuously publish credible content. Use infographics, illustrations, and backlinks to establish authority. Let the audience know that the content you publish is genuine and it can be researched. They will take notice and so will the search-bots. It may take a little time, but you will be handsomely rewarded in your rankings.
If you are using the right long tail keywords and utilizing user-generated content, your traffic will start to increase. Compliment your efforts with marketing across multiple platforms on social media and establishing authority. You will be at the top of the rankings before you know it and your site will get a major boost in traffic.