Setting up a business online can be an exciting process. However, there are also challenges, especially when it comes to attracting new customers. Whether you are offering a service or a product, the steps you need to take in order to find new clients and buyers are similar. New customers are often looking for a number of related things when deciding whether to invest in a new product or request a service.

1) Quality– this is perhaps the most important attribute when it comes to services and products which have a higher than average price tag. Even those with a lower cost will still lead buyers to look for value for their money. As a result, it is important to evaluate how much value your product or service will add to the customer’s life. Some purchases are made only a few times in a customer’s lifetime and so they will spend a great deal of time investigating which business offers the highest quality product or service.

2) Service– customers like to feel that you are interested in getting them the best deal for their money. This can be difficult to do with an online business because customers are not dealing with people face to face. However, there are a number of steps you can take to add a human touch to your online business. You could insert an online chat function to your storefront so that buyers will feel they can easily seek extra assistance if they need it before they make a purchase. You could also add a help section to your website which clearly describes how to seek further help and also how to navigate your website.

3) Deals– if a future buyer sees that they could get a time-limited discount on something, they may be more likely to purchase it for fear of missing out. Even reductions in price which are valid for a long time can attract more customers and are a good way to raise awareness of your business. Customers will also often share offers with their friends and family on social media.

4) How To’s– if your online business is selling products which need to be assembled when they arrive or are complex to use, then posting articles on your website showing how to use them can be a very good way to encourage customers to purchase the product. If they feel they understand how to use the product then they will be more likely to buy it, either today or in the future.

In summary, there are several strategies which can be adopted in order to increase the number of customers who take an interest in your online business. Adopting just one of these approaches could be the key to unlocking the potential of your business.