The key to successful Twitter marketing lies in using your followers to reach a wider audience and increase the reach of your current marketing strategies. Using Twitter to get your marketing messages retweeted by other users is the best way to increase the reach of your promotional content. Every time someone retweets one of your messages, it can be seen by a whole new group of people. Building yourself an army of retweeters that will pass your messages on to their followers can provide huge returns and bring in a new audience.

Analyze Past Retweets

Look at your previous marketing messages to see which were retweeted the most. Try to determine why these messages were so popular with your followers and other Twitter users. Examine the content, keywords, hashtags and links to gain insight into past retweets. Try to identify specific users who regularly retweet your content and analyze the type of messages they share with their followers. In addition, look for patterns in the habits of your regular retweeters, such as the times of day they are most active.

Build Relationships With Retweeters

People are more likely to retweet content and engage with other users when there is an existing relationship or previous communication. Focus on building a dialog with your retweeters and other users who may be useful to your marketing campaign. Avoid unsolicited direct messages (DMs), unless you have had previous contact with the recipient, as most Twitter users see direct messages as intrusive or spam content. Open a dialog by replying to their tweets or sending them a public message.

Reciprocate

Reciprocation is the cornerstone of successful Twitter marketing. When other users retweet one of your messages, it’s good practice to return the gesture. However, remember that the messages you choose to retweet will be seen by your followers, so it’s important to choose content that will interest your audience. Always read messages carefully before retweeting them to your followers, particularly when dealing with sensitive topics, such as politics or religion.

Follow Professional Retweeters

Many Twitter users spend large portions of the day retweeting interesting content posted by their followers, either manually or with the use of a script. These types of Twitter accounts can be extremely useful for reaching a new audience, as they often have hundreds of thousands of followers. Performing some research into the biggest retweeters operating in your industry can help to identify professional retweeters that may be useful to your marketing campaign.

Take Advantage of Automatic Retweets

Some Twitter users automatically retweet the last message posted by followers that interact with their content. Liking, retweeting or replying to messages from accounts that use automatic retweeting scripts or manual reciprocation is a simple way to reach a wider audience. Timing your interactions with these accounts is crucial, as you want your most important marketing messages to be shared.

Ask for Retweets

It may sound simplistic, but asking your followers to retweet your messages can be an effective way to boost your Twitter engagement. Twitter users are more likely to share your content if it provides value to their followers, so take some time to consider the type of message your intended audience will find appealing. Choose your best messages when asking followers to share your content, rather than adding a retweet request to the end of every message.

Add Media Content

Videos, images, infographics and other visual or audio content are more likely to be shared than simple text-based messages. Add eye-catching visual content to your messages or try embedding interesting videos with your tweets. Infographics are always popular with social media users, particularly when they provide facts, information and advice related to your industry.

Hashtags

Hashtags enable you to reach people who are already interested in your content, but it’s important to use the right hashtags to suit your purpose. Adding unrelated hashtags to your content in an attempt to boost your audience can have a negative impact on your marketing campaign. Only use trending hashtags if they are related to the topic of your message. In addition, try to stick to just two or three hashtags per tweet, as messages with four or more hashtags are often seen as spam.

Building an army of retweeters is crucial for boosting your Twitter marketing, as it increases the reach of your messages and helps you to find a much wider audience. Finding the right people willing to share your content with their followers will take time and effort, but the results can be immense, helping to boost your brand, promote your products and increase your sales.