No one will ever come beating down someone’s door trying to read, watch, or otherwise engage with their content. That’s just not how the world works, and it is not how the internet works. People may or may not find the created content in question interesting, but they certainly won’t find it interesting if they don’t even know it exists. That’s where promotion and distribution come into play.

One of the best ways to get content out there is to utilize backlinks. When a website operates under a niche category, like beta sharks or impressionistic taxidermy, they have a unique advantage over their more socially popular counterparts. The majority of websites that could offer backlinking for new content would be more inclined to do so for sites that aren’t going to interfere with or off-set their established SEO rankings. Being a niche and somewhat dull site can create the illusion that linking content is non-threatening–and it isn’t. What is it? Helpful. Websites cannot make it on their own, and backlinks are fundamental to establishing a baseline in the online world, especially for more abstract or monotonous niches.

A website can also gain notoriety by engaging with the niche community. If a site devoted to the intricacies of Icelandic sheep-herding wanted to spread the word about a new post, one thing it could do is reach out to other niches. Perhaps there’s another site oriented around bizarre aspects of the wool industry, or maybe there’s a site related to sheep-based recipes. Regardless, by linking to those sites, the Icelandic sheep-herding site would become an active participant within the community, enabling them to organically gain more traffic and encourage other sites to implement backlinks for them. It’s a win-win situation, especially when the content is relevant and reliable. It doesn’t hurt to add feedback in the comments section of a post or two, either. It may not magically turn the tables for a site, but it can be a great way to get started in the community. Any form of contact that allows a website to get its name out there in a positive way is going to be beneficial, especially in the beginning.

Depending on the target audience for the content in question, utilizing social media is another viable way of building links and getting content out there. If the desired demographic is on the younger side, using sites like Tumblr or Instagram would result in more success. If an older market is preferable, though, Twitter and Facebook are more likely to have a broader age range.

By sharing content and access within these networking sites, a website can build credibility and gain more traction. The website itself will become more popular, and that will allow more websites to backlink to the site. The higher the reliability of a site, the more likely it is that websites will benefit from link-sharing. Being active in relevant forums and engaging with other niche sites through social media creates impactful bonds that blossom into popularity and success within the niche.

People are not infallible, and sometimes, when people like something a lot, they post about it on their social media accounts or through their websites. The trouble is, they forget to link the product or information in question, or the link gets messed up, or things don’t go as planned in some other manner.  To make matters worse, they occasionally do more than merely forget to post a link. Sometimes, people post broken links to similar content that they don’t even realize doesn’t work. Encouraging the folks who support the brand to rectify the link situation can make a huge difference, particularly for sites that already have an established base and need to expand their reach.