You can grow your audience on Facebook by creating great video content. If your videos are better than the other options consumers have available to them, you’ll capture the largest audience in your niche. This is a great way to stay competitive in a quickly changing digital landscape.
The good news is that video content is easier to produce now than ever before. All you need is a smartphone with a camera and a basic movie editing app.
This article will explain how to launch an effective video marketing campaign for the Facebook platform.
Decide Your Video Style
The first step in video marketing is to determine what your style will be. This will depend on your brand’s current voice, your resources, and what other brands in your niche are doing.
The easiest method is a simple and spontaneous vlog style. You or your brand representative can talk directly to the camera for 5-10 minutes to provide relevant updates on a topic that relates to your niche. If you sell sneakers, talk about sneaker culture. If you have a bakery, offer tips on pairing baked goods with teas and coffees. Get creative and find a way to be relevant to your audience.
You can consider edited vlogs and animations to add more value. Hire someone to follow you around for a day with a camera and create a “day in the life” video. Introduce your team to your followers with short, fun videos that explain their role on the team. Learn from other successful brands to see what kind of content works.
Set a Schedule
Your audience will appreciate it if you follow a predictable schedule for your video releases. This way they know when the next episode is coming.
Don’t get fancy with it. Just pick a few days a week to release videos, then do it at the same time each day. Pick the morning, lunchtime, or the evening.
Consistency is everything with your Facebook campaign. It’s better to do one video every week than to promise three and miss them all. Do as much as you can, but no more, and be consistent with your schedule.
React to Feedback
If you do your job well and post relevant, regularly scheduled content, you will get comments. These comments will take all forms. You’ll see wonderful compliments and terrible criticisms, along with spam and trolls. Take it in stride and don’t be too hurt by the negative stuff.
Some criticisms are actually useful. If people chime in with criticism and it has respectful or at least reasonable reasoning, take it to heart. Improve your content based on the feedback.
Don’t be too proud or afraid to change. Trial and error are good. Even if you become very successful, you will need to keep trying new things and responding to the marketplace.
You Can Do Video Marketing
It’s hard to do video marketing alone. Find anybody else who is willing to help. For a personal brand, try to recruit close friends or family who can chip in one or two sessions a week to contribute.
If you continuously share relevant video content to your Facebook audience, they will spread the word about your page. This is how to grow a social media brand. Make the best videos you can make and you will reach a larger audience over time.