Social media is a great tool when you want to generate leads. One platform that you need to consider is Twitter. The problem is that most people do not know where to start when they want to generate leads with Twitter. Fortunately, there are a number of points that you can consider which will help with this.
Have 2 Twitter Accounts
If you are looking to generate leads with Twitter, you should not be using your personal account. You have to open a business Twitter account for this. If you already have a business account, you do not need to open a second one. The key is to separate your business tweets from your personal ones.
Having a Twitter account that is solely for your business will help people see what your business has to offer. If someone has to sift through the tweets to your friends to get to your business tweets, you are going to lose leads. This will also make your business appear less professional, and this is something that you want to avoid.
Improve Your Twitter Bio
Your Twitter bio is important, and you need to ensure that you have optimized it to help you generate leads. The bio will be the first thing that people see when they look at your Twitter account. While this is only 160 characters long, that is more than enough space to make an impact.
Most people will have a description of who they are and what they do, but this does not have to be boring. To optimize your bio for lead generation, you should include links to your latest or greatest content. You should also link to your lead magnet or newsletter. A call to action is also a great addition to your bio.
Add Text To Your Header Image
Your header image is one of the first things that people notice when they visit your Twitter profile. This is why you need to make the most of it and think about adding some text to it. You can add additional information that you could not fit into your bio.
When you add text to the header, you do not have to focus only on what your bio cannot incorporate. You can also highlight some of the new products or services that you offer. You can also include a call to action in the header if you are going to be promoting something or trying to sell a product.
Optimize Your Posting Schedule
While it is important that you tweet, it is more important to tweet at the right time. If you are tweeting when your audience is offline, there will be no-one to see the tweet, and it will get lost. This is why you have to optimize your posting schedule to ensure your audience sees the tweet and is likely to take action.
There is a lot of advice online for when you should be tweeting. If you are looking to attract B2B customers, it is recommended that you tweet on a Wednesday. However, if you are focusing on consumers, you should look at tweeting over the weekend.