When you are looking for ways to grow your email list so that you can improve your profit, you will likely encounter several roadblocks. Paid advertising is an excellent way to get your message to as many people as possible but is not without setbacks. The moment you stop paying for your ads, your traffic will stop. If you want to combat that problem, you can use content marketing to grow your list and supplement your other marketing efforts. Not only will content marketing allow you to expand your reach, but it will also establish you as an expert in your field.
You can start by looking for bloggers in your industry who are open to receiving guest posts on their websites. Open your favorite search engine and search for terms and phrases related to the products and services that you sell, and you will find a few bloggers in no time. You will then need to review prospective blogs to get an idea of the type of content to which the existing audience responds. Looking through each one to determine whether or not it gets enough traffic to justify your effort is a wise step that you won’t want to ignore.
Feeling eager to move forward, some people will pitch their offer to the influencers right away, but this mistake can harm their progress. Popular bloggers get such requests all the time, so you will need to make yourself stand out from the rest if you don’t want to get overlooked. You will need to engage with the community before you do anything else. Responding to posts, replying to comments and providing helpful answers will get you off to a good start. Spend a few weeks getting to know the subscribers and being as helpful as possible, and you will go far.
Now that you have earned some trust from the community and have made yourself known, you can reach out to the blogger and pitch your offer. If you would like to enjoy the best possible results, include a bulleted list of the points that you intend to cover; remember to mention why you believe your content will benefit the readers. When everything goes as planned, the blogger will give you the green light to submit your article, and you can place a link that points back to your website in exchange for your contribution. If the page to which the link points contains your opt-in form, your email list will begin to grow.
When your mission is to increase the number of people who join your email list, content marketing will offer impressive results. At the start, you will need to focus on finding prospective bloggers who will be interested in sharing your content. Every guest post that you submit will send a nice wave of traffic to your opt-in page. One of the top advantages to content marketing is that you can borrow the authority of any blogger who syndicates your content, taking your opt-in rate to the next level.