You can start with nothing and work your way to a successful and active page on Instagram. This is possible in almost any niche if you use the right marketing tactics and work hard for a long enough time.
Most of what it takes to get your first followers is to create great content and to engage with other posts on popular hashtags. You can meet people even if you have no followers to start with. Engaging with content elsewhere in the Instagram ecosystem will enable you to make your first connections and grow your network.
This guide will show you how to get followers for your first Instagram page.
Content Strategy on Instagram
The most important thing for your Instagram page is to have consistent and amazing content. If your posts stand out as being a bit better, more colorful, and more relevant than the competition, you’ll get more attention.
Plan to post at least three times per day on Instagram. It will be tempting to do less and try only once a day, but you should strongly consider the full three per day method. The more you post, up to about 5-7 per day, the more followers you will gain. It’s a simple and practical approach to growing your page quickly.
Relevance and Niche
There are many microcosms of interesting topics on Instagram, referred to as niches. You can find a few topics where your own content style shines and then focus exclusively on those for your first three months. Try to identify between two and four hashtags that relate to your brand and that work well for you. Then create a ton of content within them.
Be as specific as you can. Contrary to popular belief, the more narrow your focus is the more likely you are to gain new followers. Intense relevance, not broad palatability, is what leads to page growth on Instagram.
Engage With Fans
Every time you receive a polite or interested comment on one of your posts, respond to it. This is a fast, easy, and powerful way to get people to come back and keep commenting in the future. Instagram users want to feel like they are being heard.
Social media is loud and fast. Don’t let yourself get too distracted to give some love to your followers. It’s always worth it to respond to comments.
Keep Trying At It
Instagram success is not a quick journey. You can expect to spend at least a year building your page before it starts to look remotely impressive from the outsider’s perspective. That is OK. As long as you are creating consistent and relevant content and being persistent, you are making the progress you seek.
Once you achieve real success on Instagram, momentum will carry you to amazing places. Be humble in the early days and work hard until you find that success.