Becoming a successful social media personality is one of the most desirable career paths for young people today. You can do this regardless of your field of study or career path. Whether you do gardening, hip-hop, or business management, you can build a brand around your interests and attract a large audience for your content.
The key to building a sustainable personal brand on Facebook is intention and consistency. If you use a strategy designed specifically for growing small pages, and you execute it faithfully for several months, you can build an audience.
This article will give you everything you need to grow your personal brand on Facebook.
What to Post on Facebook
You should come up with one or two formats for your posts and use them repeatedly. There aren’t that many options these days. Most of the best brands focus on video content like vlogs and interviews. Text-only posts simply do not have good reach on Facebook when competing against video.
Try making a video every day for your Facebook page. Consistency and frequency are the keys to success. As long as you are trying your best, you’ll learn how to improve quality over time with a steady schedule.
Don’t allow yourself to miss any upload days if you are serious about your Facebook page. It’s crucial to outperform your competition by being consistent and treating your content marketing work like a job.
How to Attract Your Audience
You should start by inviting all of your friends and family to your page. These early invites are usually enough to get the first 100 likes or more.
After that, you will have to hustle. Use every tool you have available to bring in more attention. This starts with the easiest and most immediate step of using one or two hashtags for every post you make. In addition, caption your videos using Facebook’s built-in tools to increase your average view time.
The next step is to team up with other brands to extend your reach. Create guest posts for other pages and get other marketers to make some posts for yours too. These trades are great for sharing fans and growing your page.
Competition and Cooperation
You may have some real competition on Facebook. Other pages will be posting lots of great content, bringing in remarkable guests for interviews and features, and even outspending you with a larger advertisement budget. What can you do if you don’t have the resources to outdo them?
The best option is to convert competitors into collaborators. Like the previous section mentioned, guest posts are a good way to grow pages. For brands much larger than you, you should offer to help without asking for anything in return.
Send a private message to all the biggest pages in your field offering to create some content for their page. If anybody takes you up on the offer, the simple process of getting tagged on that page will build your credibility and probably send more followers to your page. Not everybody will respond, but if even a few of your competitors turn into your friends through this method, it will be worth it.
The Long Game
Building your personal brand on Facebook is a long game. Don’t seek to impress anybody with your results in the first three months. Keep your head down and make the choices that will lead to the greatest outcomes in a 1-2 year time window.
If you stay humble and focus on making your viewers happy, you will win the game. Even if other people’s pages look flashier or more expensive right now, they won’t be able to outperform your honest and valuable content. Use the tactics from this guide to build up a great Facebook presence.