Snapchat is fun and easy to use. Most people intuitively understand the interface after a few minutes, and are delighted by the depth of the app’s features. Brands that create content on this platform every day can get a lot of attention.
Snapchat is tough work, however, and it’s hard to keep up this daily pace after your first few weeks. You need a lot of ideas to keep your content fresh for months and years to come. Here are 10 simple ways that you can use Snapchat and delight your fans.
1. Snapchat Takeovers
Find a relevant influencer who can take over your Snapchat account for the day. The right person for the job will resonate deeply with your audience. This is most effective in coordination with a product release or other promotional campaign.
2. Impromptu Q&A
Hold a 30-minute public question-and-answer session via your Snapchat account. You should announce this event a day beforehand. You can respond to questions within Snapchat, thrilling fans who receive these personal messages.
3. Combine Social Media Platforms
Document your day as a Snapchat story and repost all of the videos to Facebook, Twitter, and Instagram. Post your Snapchat QR code on these sites throughout the day to encourage people to follow you.
4. Weekday Themed Snaps
Themed posts based on the day of the week are always a good plan. You can use #motivationalmonday, #thirstythursday, or whatever else you can think of. Feel free to make up your own theme.
5. Inspirational Quotes
Share one of your favorite quotes on your Snapchat story. Use a nice photo to make this snap stand out. Make sure the text is easy to read over the background colors.
6. Discount Codes
Post discount codes in your Snapchat story for your fans. Make these easy to remember, since your fans can’t copy and paste the text. You can delete the snap from your story once the sale expires.
7. QR Codes
Snapchat can recognize regular QR codes. You can use them to send people to your other social media pages. If you have an app, this is a great way to get more downloads.
8. Behind the Scenes
If your brand does events, go behind the scenes with your Snapchat story. People love to see the exclusive backstage aspect of any event. You can also do this on a normal day at the office.
9. Exclusive News
Make an announcement exclusively through your Snapchat story. You should mention this a few days in advance on all of your social media feeds. True fans will find you on Snapchat to see what’s going on.
Hold a contest on Snapchat and give a free prize to the winner. You might announce, for example: “first person to respond to this snap gets a free hoodie.” If you make this a regular part of your Snapchat strategy, people will love you.
Try all of these ideas at least once before you judge them. It’s important to have a diverse set of Snapchat strategies to avoid burnout after your first few weeks.